33% of U.S. touchscreens are iPhones

November 4, 2009: 8:42 AM ET

Touchscreen phones are on fire, comScore reports, and Apple is leading the pack. For now.

Touchscreen device pie chart

Three months ending Aug. 2009. Source: comScore MobiLens

There's a thundering herd of imitators behind it, but Apple's (AAPL) iPhone still dominates that fastest-growing segment of the U.S. smartphone market, according to a comScore report issued Tuesday.

Touchscreen mobile phone adoption in the U.S. grew at a breakneck 159% rate last year, comScore reports, easily outpacing the 63% growth of the broader smartphone market.

By last August, nearly 34 million Americans were carrying smartphones, 23.8 million of them touchscreen devices. And of those touchscreen phones, 32.9% were iPhones.

"The iPhone clearly set the trend in the industry for touchscreen devices, so it's no surprise that it has the largest share of the market," said comScore VP Mark Donovan. "But as other players have entered the touchscreen market with compelling devices, competition is clearly heating up."

Donovan mentioned Google's (GOOG) Android platform in particular, although the closest Android contender in August was the T-Mobile (DT) G1 running a distant seventh after two proprietary LG phones, the BlackBerry (RIMM) Storm, the Palm (PALM) Pre and the Samsung Instinct.

Below the fold, comScore's spreadsheets, including one that shows preference by age group. (The smartphone sweet spot seems to be ages 24 to 34.)


  • What to expect from iPhone 3.0

    UPDATE: To see what will and won't be in the new iPhone OS when it's released this summer, you can read our summary here or follow our link to the Quicktime video here.

    - - - -

    The first thing to remember about Apple's (AAPL) iPhone 3.0 special event, announced last Thursday and scheduled for Tuesday at 1 p.m. ET (10 a.m PT), is that it has been billed as "an advance MORE

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  • Tracking the iPhone's bubble of hype

    Think of the jagged light blue line in the fever chart at right as the bubble of hype that keeps Apple's (AAPL) iPhone floating above of its competitors.

    What you're looking at is a snapshot of a Google Trends chart comparing the number of times the word  "iPhone" appears in a Google search request with the words "Palm" (PALM), Research in Motion's (RIMM) "BlackBerry," Microsoft's (MSFT) "Windows Mobile" and Google's (GOOG) MORE

    - Feb 15, 2009 9:47 AM ET
  • Why AT&T loves the iPhone (again)

    For much of last year, AT&T (T) Mobility's websites seemed to be promoting every cell phone in their arsenal except for the iPhone -- as if the company wasn't sure the revenue coming in from iPhone users was worth the steep bounty it was paying Apple (AAPL) for each sale.

    No more.

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    - Jan 28, 2009 12:12 PM ET
  • iPhone vs. Storm: The ball is back in BlackBerry's court

    The momentum has shifted in the battle for smartphone supremacy, according to the results of a ChangeWave survey of 3,803 cell phone owners released Monday.

    Measured by market share, Apple's (AAPL) iPhone continues what research director Paul Carton characterizes as "explosive growth." Apple's slice of the consumer smartphone market is now 23%, having grown 6 points since September and more than doubled since the introduction of the iPhone 3G in June.

    Research MORE

    - Dec 22, 2008 5:08 PM ET
  • The Storm's a hit, but RIM may miss

    Despite the hundreds of customers who queued up outside Verizon (VZ) stores early Friday to buy the Storm --  Research in Motion's hot new smartphone -- the company is likely to miss its subscriber targets for the quarter that ends Nov. 29, according to a report issued Monday by Citigroup (C) analyst Jim Suva.

    The Storm, RIM's (RIMM) answer to Apple's (AAPL) iPhone, sold out almost immediately -- and that's the MORE

    - Nov 24, 2008 3:52 PM ET
  • The iPhone's midnight update

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    Enhancements to Maps

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  • BlackBerry Storm: The reviews are in

    The BlackBerry Storm, Verizon (VZ) and RIM's (RIMM) answer to Apple's (AAPL) iPhone, opens like a Broadway show on Friday. So naturally, Thursday's papers and blogs are full of reviews. A sampling of the big ones:

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    - Nov 20, 2008 10:45 AM ET
  • BlackBerry Storm vs. Apple iPhone: 8 reasons pro and con

    Who says you can't have it both ways?

    With RIM's (RIMM) touchscreen BlackBerry Storm set to be released in the United States next Friday, has published eight reasons to choose the Storm over Apple's (AAPL) iPhone.

    The same day, it published eight reasons to pick the iPhone over the Storm.

    Both pieces are by Al Sacco, who probably doesn't pay for the phones he reviews.

    Here's why he prefers the Storm:

    Stereo Bluetooth capability
    Removable MORE

    - Nov 15, 2008 3:00 PM ET
  • The BlackBerry is in for a bruising

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    Research in Motion (RIMM) takes the stage this week to preach to a gathering of its faithful in Florida during the Canadian company's annual Wireless Enterprise Symposium. But just as the BlackBerry maker seems to be reaching the height of success, its flock may well start to stray.

    Not only will followers be tempted by new devices like Apple's (AAPL) forthcoming business-friendly iPhone, other sect members will face excommunication MORE

    - May 12, 2008 7:00 AM ET
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