FORTUNE -- Here's an interesting sequence of events, buried between the lines of a Samsung e-mail trail that Apple (AAPL) entered into evidence as part of its big patent infringement suit, now in its third week.
-- Oct. 4, 2011: From Samsung's VP of U.S. sales Mike Pennington to Samsung America CEO Dale Sohn and chief marketing officer Todd Pendleton.
"As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung's position to avoid attacking Apple ... can we go to Google and ask them to launch a campaign against Apple..."
-- Oct. 5, 2011: Steve Jobs dies.
-- Oct. 7, 2011: Pendleton to Pennington.
"Hey Michael, We are going to execute what you are recommending in our holiday [Galaxy S2] campaign and go head to head with iPhone 4S."
We now know, thanks to documents Samsung released as part of its defense, that its mockery of Apple's devoted fan base (best lines: "I could never get a Samsung. I'm creative." "Dude, you're a barista.") drove Apple marketing chief Phil Schiller to distraction.
"I can't help but think," he later wrote Apple's ad agency, that "'these guys are feeling it' (like an athlete who can't miss because they are in the zone) while we struggle to nail a compelling brief on iPhone... Something drastic has to change. Fast."
UPDATE: AppleInsider's Daniel Eran Dilger digs a little deeper in Samsung email targeted Steve Jobs' death as "our best opportunity to attack iPhone"
The New York Times Op-Ed columnist does it again.
FORTUNE -- As I said the last time I wrote about him, I've met Joe Nocera and he seems like a nice guy.
He's had a distinguished career as a business journalist -- including more than a decade at Fortune -- he's done some first-rate work on Apple (AAPL). "The Second Coming of Steve Jobs," a profile for Esquire of the entrepreneur at age 31, may be the best MOREPhilip Elmer-DeWitt - Apr 13, 2014 5:12 AM ET
New evidence in one of the most contentious issues in the Apple v. Samsung II patent trial.
FORTUNE -- AppleInsider's Daniel Eran Dilger and FOSS Patents' Florian Mueller have locked horns in a fierce debate over whether Samsung ought to be held liable for copying Apple's (AAPL) slide-to-unlock patent -- one of five patents at issue in the $2 billion infringement trial that began last week.
Dilger posted his piece on Saturday:
Apple unlocks MOREPhilip Elmer-DeWitt - Apr 6, 2014 5:41 AM ET
The full text of the e-mail in which Steve Jobs lays out his final hopes and fears for Apple.
FORTUNE -- In October 2010 Steve Jobs wrote a memo to Apple's (AAPL) executive team outlining the points he wanted covered at that year's Top 100 -- the secret off-site meeting of the 100 employees he viewed as most critical to the company's success.
Introduced as Defendant's Exhibit No. 489.245 in the $2 billion Apple patent infringement trial MOREPhilip Elmer-DeWitt - Apr 5, 2014 9:24 AM ET
Clearing the way for Steve Jobs' new "spaceship" headquarters.
FORTUNE -- Hewlett-Packard's (HPQ) U.S. workforce had shrunk to 304,000 by 2010 when the company announced that it would be shutting down its Cupertino campus -- then only 60% occupied -- and consolidating its operations in Palo Alto.
The offices it left behind stood vacant for more than two years. Then, in February, they were torn down to make room for Apple's (AAPL) new headquarters, designed to hold MOREPhilip Elmer-DeWitt - Mar 25, 2014 7:28 AM ET
The British actor who played Batman is reportedly top pick for Aaron Sorkin's screenplay.
FORTUNE -- Money and talent are no guarantee that a Hollywood movie won't stink. (See Ashton Kutcher's 'Jobs': What the critics are saying.)
But for the Sony Pictures (SNE) project based on Walter Isaacson's Steve Jobs, the pieces are starting to fall into place.
Aaron Sorkin, whose credits include The Social Network and The West Wing, has reportedly finished MOREPhilip Elmer-DeWitt - Mar 21, 2014 7:02 AM ET
Is Apple really doomed? We don't know, and neither does she.
FORTUNE -- Confession: I was one of the more than 200 sources Yukari Iwatani Kane interviewed for Haunted Empire, the new book about Apple's transition from Steve Jobs to Tim Cook that arrived Tuesday to largely negative reviews.
I've known since last summer -- and agreed to keep silent about -- the arc of her story. Kane told me in July that she went MOREPhilip Elmer-DeWitt - Mar 19, 2014 9:18 AM ET
But Pandora, with a 31% market share, still dominates Internet music streaming.
FORTUNE -- Less than six months after Apple (AAPL) launched its music streaming and recommendation service, iTunes Radio has taken the No. 3 spot in the crowded U.S. market, according to Edison's monthly radio report.
Pandora (P), with 80 million U.S. users and a 31% share, still dominates the field, and iHeart Radio, with a 9% share, is No. 2. But Apple's entry, with MOREPhilip Elmer-DeWitt - Mar 11, 2014 6:05 AM ET
Monday, Feb. 24, would have been his 59th birthday
FORTUNE -- As we did when he was still running Apple (AAPL), we'd like to celebrate Steve Jobs' life by re-posting what may be the most personal public speech this intensely private man ever made: His commencement address to the Stanford University class of 2005.
If you haven't seen it — or haven't heard it recently — we give you Steve Jobs on life, MOREPhilip Elmer-DeWitt - Feb 24, 2014 10:15 AM ET
Also on the 'top secret' list: Johnny Carson, Latino Baseball, Social Awareness, Peanuts.
FORTUNE -- There used to be a rule that you had to be dead for at least 10 years before your face could appear on a U.S. postage stamp. That got lifted in 2011, in time for the Postal Service's Citizen Stamp Advisory Committee to approved a 2015 series collectible commemorating Apple's (AAPL) Steve Jobs (1955-2011).
According to the Washington MOREPhilip Elmer-DeWitt - Feb 21, 2014 8:34 AM ET
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