FORTUNE -- Hours after Apple (AAPL) announced deep integration of Twitter into various aspects of its iOS mobile operating system, Twitter President of Global Revenue Adam Bain appeared at the Federated Media Summit here in New York City yesterday to discuss the social network's growing reach and high levels of user engagement.
"What we're seeing is that people are using Twitter to instantly connect with things that are most meaningful for them," Bain said, who cites examples like people Tweeting about NASA's last space shuttle flight, Retweeting a charity link to benefit victims of the earthquake in Japan, or Shaq announcing his retirement from basketball via Tweet. Apparently, it was that ubiquity that spurred Apple to integrate the social network across iOS5, which hits devices this fall.
And despite some questions -- including some raised by Fortune -- over the last year regarding its monetization efforts, Bain provided some updated marketing and user engagement numbers indicating there's real potential for the social network to turn a substantial profit and take advantage of what he views as a relative lack of engagement in digital advertising.
A curated selection of the day's newsworthy tech stories from all around the Web. Read on, and join the conversation with a comment below.
Microsoft is suing Barnes & Noble -- alongside Foxconn and Inventec -- over alleged patent infringement, including "features" in the Android operating systems on which its Nook eBook readers are based. Things like window tabs, status bars, and showing the content of a page while it's still loading, are MOREJP Mangalindan, Writer - Mar 22, 2011 5:00 AM ET
The comedian seems to have a handle on the AT&T-T-Mobile situation.
Copyright: Comedy Central
By the way, this aired all the way back in 2007 when SBC was absorbing AT&T wireless and the brand. It seems even more applicable now that that T-Mobile is the latest mobile carrier to get's sucked into the "new" AT&T (T).
via @chronicSeth Weintraub - Mar 21, 2011 2:29 PM ET
He's not sleeping. He's not eating. He's not even sleep-eating.
Stephen Colbert capped his Grammy monologue last year by reaching under his suit jacket and pulling out an iPad -- four days after Steve Jobs unveiled it and two months before it went on sale.
It was, as we wrote at the time, a triumph of product placement.
This year Colbert isn't getting any special treatment from Apple (AAPL). At least not MOREPhilip Elmer-DeWitt - Mar 8, 2011 5:17 PM ET
Apple's tablet does it all -- gets e-mail, surfs the Web, plays movies, chops peppers
Apparently Stephen Colbert didn't get enough laughs -- and Apple (AAPL) enough free publicity -- when he pulled that iPad out from under his suit jacket during his Grammy monologue last January.
Because he was at it again Thursday night on Comedy Central's Colbert Report, showing off his iPad and cracking wise. The jokes that got the MOREPhilip Elmer-DeWitt - Apr 2, 2010 11:27 AM ET
Apple's tablet computer makes cameo appearances at the Grammys and on Funny or Die
David Pogue and Walt Mossberg, eat your hearts out.
America's premier tech columnists -- at the New York Times and the Wall Street Journal, respectively -- are dying to spend some quality time with Steve Jobs' latest creation.
But they're going to have to wait their turn.
First Pee Wee Herman brought what looked like a non-functioning iPad to his MOREPhilip Elmer-DeWitt - Feb 1, 2010 6:03 AM ET
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