Starbucks

  • Starbucks' new high-tech coffee

    Think of the new Via product as "instant 2.0"

    It's been decades since coffee has received an upgrade. Sure, there has been a steady beat of packaging improvements. All those cute, colorful foil pods that get popped into machines that then spit out a variety of brews. But according to coffee historian Mark Pendergrast, not since coffee giants General Foods (now part of Kraft (KFT) )and Nestle (NSRGY) spent millions in MORE

    - Oct 2, 2009 10:52 AM ET
  • How AT&T spilled the Starbucks beans

    Here's one thing the folks at Apple could teach their friends at AT&T: how to parcel out the good news.

    Case in point: the Starbucks-iPhone-Wi-Fi deal that's been on and off all week and generating all the wrong kind of headlines (see for example, here).

    If Steve Jobs were running AT&T, he would have kept it simple. And a surprise. The first we would have heard about it would be when he MORE

    - May 10, 2008 9:07 AM ET
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