Think of the new Via product as "instant 2.0"
It's been decades since coffee has received an upgrade. Sure, there has been a steady beat of packaging improvements. All those cute, colorful foil pods that get popped into machines that then spit out a variety of brews. But according to coffee historian Mark Pendergrast, not since coffee giants General Foods (now part of Kraft (KFT) )and Nestle (NSRGY) spent millions in MOREMichael V. Copeland, Senior Writer - Oct 2, 2009 10:52 AM ET
Here's one thing the folks at Apple could teach their friends at AT&T: how to parcel out the good news.
Case in point: the Starbucks-iPhone-Wi-Fi deal that's been on and off all week and generating all the wrong kind of headlines (see for example, here).
If Steve Jobs were running AT&T, he would have kept it simple. And a surprise. The first we would have heard about it would be when he MOREPhilip Elmer-DeWitt - May 10, 2008 9:07 AM ET
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