FORTUNE -- The Street's Rocco Pendola was tearing his shoulder-length locks Wednesday morning in a piece titled I'm Worried About Apple. Again. And You Should Be, Too. The thrust of his story: Tim Cook is diluting the precious Apple (AAPL) brand by allowing its products to be sold by retailers associated with, in his word, "mediocrity."
The story is this: At the end of last week, several mid-level Staples executives tweeted excitedly that Apple's products were coming to the 2,000-store strong office supply chain.
"After Canada, #Apple products are coming to #Staples in US. Great news!" wrote a senior vice president.
"Staples just finalized a deal to begin selling Apple products #finally," tweeted a field service manager.
"Thanks #Apple for letting #Staples sell you...oh, and for the delicious apple products to celebrate" wrote a senior accounts coordinator, adding for emphasis in another tweet the hashtag #truestory.
Not quite so true after all. Although a couple dozen news outlets dutifully reported that Staples was going carry Apple's product line, customers hoping to get a nice discount there on a Mac, iPad or iPhone are going to be disappointed.
According to a source in a position to know, only select Staples outlets are involved (at least at the outset), and they will be carrying only Apple accessories, Apple TV set-top boxes and perhaps some iPods.
Computers, tablets and smartphones are definitely not part of the deal.
Hoping to cash in on Apple's shortage by hawking Xooms, PlayBooks and Streaks
"Your tablet is waiting."
That was the subject line of the e-mail that landed in my inbox at 4:36 a.m. Monday.
It came as a surprise to me, because the last time I checked, the iPad 2 that I finally broke down and ordered on March 23 wasn't scheduled to ship until April 21.
So I took the bait, opened the MOREPhilip Elmer-DeWitt - Mar 28, 2011 6:39 AM ET
Before getting into gaming, Farmville's father was a player in the glam world of online tech support.
Before Zynga, there was SupportSoft.
Prior to launching the hot social gaming outfit that spawned Farmville and Café World, Mark Pincus founded a trio of companies: Social networking company Tribe.net, downloading service FreeLoader, and SupportSoft, a company that began providing support software for enterprise companies in 2001.
Today, SupportSoft is called Support.com (SPRT) and its current CEO is MOREJessica Shambora, Writer-Reporter - Nov 17, 2009 8:00 AM ET
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