Live from Apple's fall product launch

Steve Jobs, with the new Apple TV. Photo: Michael Copeland

This is the spot for our live coverage of Apple's (AAPL) Sept. 1 music event.

In sum, Steve Jobs delivered on most of the rumored new products and services. The headlines:

• A new $99 Apple TV that streams (rather than downloads) $4.99 movie rentals and 99-cent TV rentals from ABC and Fox.
• A new lineup of iPods, chief among them the iPod touch equipped with two cameras, one a front-facing camera that can do Facetime video chats
• A new version of iTunes with a social networking feature called Ping that tracks the downloads of friends and celebrities
• A new version of iOS 4.2, promised for November, that will bring multitasking, folders and other goodies to the iPad.

No Beatles. No Apple-branded TV set. No updated iPhone 4. But all-in-all, a solid fall product launch with more news to chew on than we've seen since 2007, when the iPod touch first appeared.

Coldplay's Martin. Photo: Michael Copeland

11:11 Wraps up by introducing this year's musical guest: Chris Martin of Coldplay.

11:08 Steve Jobs' review. "Strongest lineup of iPods ever." Shuffle, nano, iPod touch, with Facetime. New iTunes, with Ping, a social network for music. iOS 4.2 with HDR photos, GameCenter. Apple TV for renting movies and TV shows. "I hope you're as excited as we are."

11:07 Apple TV price goes from $229 to $99, as rumored. Available later this month, pre-orders open today.

11:05 Something else that's "really cool": AirPlay. Streams "Up" from his computer to the family room Apple TV. That's what AirTunes used to do with music. Lets you start a movie on your computer, watch the rest of it on your Apple TV.

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Posted in: ABC, Apple, Apple TV, CBS, Disney, Hollywood, iPhone, iPod, iPod nano, iPod touch, NBC, News Corp., Special Event, Steve Jobs

• All eyes on Apple

  Once again, Steve Jobs has managed to stir up a frenzy of anticipation

  For an event that is ostensibly about music and the iPod -- the only part of Apple's (AAPL) expanding product portfolio that is actually shrinking -- the press conference scheduled for 10 a.m. PDT (1 p.m. EDT) Wednesday is getting more than its share of media attention. A Google News search early Wednesday for "Apple event" turned up MORE

  Philip Elmer-DeWitt - Sep 1, 2010 8:46 AM ET
  Posted in: Apple, iPod, iTunes, Special Event, Steve Jobs

• Bookie puts $99 Apple TV odds at 1 in 3

  Better to put your money on a new iPhone 4, according to Bookmaker.com

  Given that these guys runs an online craps table and are better known for giving odds on NFL games than high-tech product releases, take this with a grain of salt.

  But according to Bookmaker.com, Apple (AAPL) is much more likely to release a new version of the iPhone 4 on Wednesday than it is to announce a new iPod MORE

  Philip Elmer-DeWitt - Aug 31, 2010 4:29 PM ET
  Posted in: Apple, Apple TV, iPhone 4, iPod nano, iPod touch, Special Event, Steve Jobs

• Enter, stage right: Steve Jobs

  Apple has summoned the press to San Francisco for another command performance

  Apple (AAPL) CEO Steve Jobs is scheduled to return to the stage Wednesday for what has become a late-summer classic: Apple's annual music-themed September special event -- its sixth since 2005.

  By tradition, this is when Apple unveils its newest iPods and the latest advances in its iTunes music store, giving customers and retail partners plenty of time to start MORE

  Philip Elmer-DeWitt - Aug 31, 2010 7:00 AM ET
  Posted in: Apple, Apple TV, iPod nano, iPod touch, iTunes, iTV, Special Event, Steve Jobs