FORTUNE -- I can't swear that Peter Oppenheimer's nine and a half minutes before the cameras in the attached YouTube video is the first televised press conference of his 17-year career at Apple (AAPL), but I've never seen him do another.
Apple's chief financial officer -- the man in charge of the company's umpteen billions -- is usually heard but not seen reading the quarterly results and playing second fiddle to Tim Cook during Apple's telephone calls with analysts.
But there he was Wednesday, the day after the Cupertino city council unanimously approved the company's plans for its new "spaceship" headquarters, fielding questions on camera from the filthy press.
There was a bit of news in his presentation. He offered some detail about the building's energy efficiency ("there won't be one atom of carbon emitted into the atmosphere"). And he confirmed that Apple will still need the old headquarters at One Infinite Loop to house a company that is, in Steve Jobs' words, "growing like a weed."
But mostly it was a demonstration of how a disciplined Apple senior executive stays calmly on script, repeating well-tested phrases ("we can't wait to get started" ... "we're thrilled" ... "excited" ... "humbled" ... "the greatest team in the industry" ... "collaborative culture" ... "surprise and delight our customers" ... "innovate for decades to come") even under hostile questioning.
Best moment: Oppenheimer's reaction to the persistent reporter who wanted to know if the building could be subdivided -- perhaps into condos? -- after Apple is long gone.
Oppenheimer's bit starts at the 4:04 mark.
Demolition at the site can begin after one more pro forma vote on Nov. 15.
FORTUNE -- Before a standing-room only crowd that included several hundred Apple (AAPL) employees, the Cupertino City Council voted unanimously Tuesday to approve construction of the four-story 2.8-million-square-foot curved-glass headquarters that Steve Jobs described in his initial pitch two years ago as looking "a little like a spaceship has landed."
The City Council's decision is final unless a petition for MOREPhilip Elmer-DeWitt - Oct 16, 2013 6:37 AM ET
It may be a slam dunk for Apple, but the local paper is playing the story for all it's worth.
FORTUNE -- There's a pro forma sign off in November, but the vote scheduled for Oct. 15 is the one that will determine whether or not Apple's (AAPL) $5 billion Campus 2 headquarters gets built in Cupertino or somewhere else.
Apple has about as much chance of losing the Cupertino city council vote as MOREPhilip Elmer-DeWitt - Oct 14, 2013 4:50 PM ET
A peek at the architectural model hidden in a workshop somewhere in Infinite Loop.
FORTUNE -- Construction of Apple's (AAPL) new headquarters awaits the Cupertino City Council's final vote on Oct. 15. Approval is expected.
In advance of the Council meeting, COO Peter Oppenheimer and Dan Whisenhunt, Apple's director of real estate and facilities, gave the Mercury News an exclusive look at a scale model of the site that has been assembled MOREPhilip Elmer-DeWitt - Oct 12, 2013 8:05 AM ET
One of four alternatives to the proposed project is "No Project."
FORTUNE -- You can't make an omelet without breaking a few eggs, and it turns out you can't build a new 3.4 million sq. ft. corporate campus in the city of Cupertino without breaking a few California environmental quality laws.
According to a 650-page draft environmental impact review submitted in advance of public hearings Wednesday, Apple's (AAPL) new headquarters -- if built according MOREPhilip Elmer-DeWitt - Jun 27, 2013 7:19 AM ET
Did anyone really expect there wouldn't be delays?
FORTUNE -- The 14,000 Apple (AAPL) employees who were looking forward to moving into the building that Steve Jobs described as looking like "a spaceship has landed" will have to wait a little longer.
Last week the company gave the Cupertino city council revisions to the plans for its new headquarters that will likely push completion into 2016 at the earliest, about a year behind schedule.
"They could MOREPhilip Elmer-DeWitt - Nov 21, 2012 10:01 AM ET
On June 7, the day after his final Worldwide Developers Conference keynote, Steve Jobs made a surprise appearance before the Cupertino City Council. He was seeking permission to build a new corporate headquarters for Apple (AAPL).
"We have a shot," Jobs told the council, "at building the best office building in the world."
121 days later, he was dead.
On Sept. 8 the city held a public hearing to discuss the environmental impact MOREPhilip Elmer-DeWitt - Oct 11, 2011 7:05 AM ET
|2 million Facebook, Gmail and Twitter passwords stolen in massive hack|
|Ron Paul: Bitcoin could 'destroy the dollar'|
|Top 10 U.S. cities for Chinese homebuyers|
|Pentagon to cut jobs, contracts by $1 billion|
|Apple completes key China Mobile deal - report|