The console makers are going head-to-head for new consumers for the first time.
By Peter Suciu
FORTUNE -- A big battle is brewing in the world of video games. The battlelines for the living room were drawn this week at the Electronic Entertainment Expo (E3), the annual trade show for all things video games, as Microsoft and Sony solidified their plans to introduce new consoles this year.
Microsoft's (MSFT) presentation this week MOREJun 13, 2013 7:46 AM ET
Firms from LEGO to Sephora are co-opting their most ardent fans for their own purposes.
By Kurt Wagner, reporter
FORTUNE -- On Sephora's Beauty Talk community, an online forum for fans of the company's makeup and skincare products, katie1724 is a "Hall of Famer." With more than 4,400 hearts (the community's equivalent of the Facebook 'like'), she posts and comments five to 10 times per day. It's routine for katie1724 to MOREMay 30, 2013 2:24 PM ET
We looked to Microsoft senior vice president Yusuf Mehdi to learn more about what the company's new videogame console can and can't do.
FORTUNE -- By now, gamers around the world know just as much about Microsoft's new video game console, the Xbox One, as they do Sony's (SNE) recently announced PlayStation 4. Like its next-generation counterpart, the Xbox One will rely on an 8-core processor, supported by 8 gigabytes of MOREJP Mangalindan, Writer - May 23, 2013 12:52 PM ET
Until recently, takeover bids were rare in Japan, where private equity and hedge funds have been traditionally viewed as vultures.
By Michael Fitzpatrick
FORTUNE -- Sony's best selling TV, the Bravia, translates as "ferocious, savage, wild, untamed" -- the very adjectives that are probably on the minds of Sony executives as they consider the latest bid from gaijin, or outsiders, to upset the highly ordered decorum of doing business in Japan.
The MOREMay 16, 2013 7:37 AM ET
Flush with $15 million from Nvidia and Kleiner Perkins, the $99 Kickstarter success story keeps making waves -- and it's not even out yet. Julie Uhrman talks to Fortune about fast-tracking Ouya, those harsh early reviews, and a rumored mobile device.
Still, when early units began shipping to some Kickstarter backers this past March -- just nine months after raising money on the site -- several tech blogs got their hands MOREJP Mangalindan, Writer - May 9, 2013 7:04 AM ET
Households with broadband Internet access are increasingly piping Internet video to their TV sets, through a variety of devices.
FORTUNE -- We can examine the strategies of Netflix (NFLX) and Comcast (CMCSA) all we like, but the speed at which television moves off of cable and onto the Internet will be determined largely by what people decide to do in their living rooms. Now that they have the hardware and software MOREDan Mitchell, contributor - May 3, 2013 6:36 AM ET
Is this the future of interactive advertising? Hopefully not.
FORTUNE -- Maybe patent illustrations shouldn't be fair game. After all they are intentionally crude, existing to be simultaneously vague and specific, laying claim to an innovation or idea without giving too much away. And yet, Sony (SNE) patent 8246454 B2 is irresistible. Filed in 2009 and published last summer, the patent describes "methods, systems, and computer programs for converting television commercials MOREMatt Vella - Apr 30, 2013 1:32 PM ET
Chipmaker AMD hasn't had it easy. Now three of tech's most powerful companies have embraced it for the long-term.
FORTUNE -- With its processors in 83% of PCs, Intel (INTC) overwhelmingly dominates traditional personal computing. But there's one area where the chip giant won't be winning any time soon: game consoles. If reports prove correct, Advanced Micro Devices (AMD) could manage what its competitor hasn't: getting its chips into all three of MOREJP Mangalindan, Writer - Apr 11, 2013 7:14 AM ET
New graphics technology is pushing the boundaries of believability.
By Matt Vella, senior editor
FORTUNE -- Nothing says "the future" like a disembodied head. As developers and designers begin churning out the next generation of games and entertainment, the pace of technology demos showing what types of computer-generated graphics will soon be possible has picked up. And that means one thing: more creepy-yet-astonishing 3D-generated heads.
Activision (ATVI) is showing off new technology at MOREMar 28, 2013 12:17 PM ET
Korean electronics giant Samsung is nipping at Apple's heels, yes, but it is still missing one crucial element.
FORTUNE -- The technology press loves a good narrative. And among the most beloved narratives is a good horserace. Two rivals striving to better each other with new products or new features. The archetypal tech rivalry, between Microsoft and Apple not only lasted for decades, it helped make Silicon Valley what it is today.
During MOREKevin Kelleher - Mar 28, 2013 7:26 AM ET
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