The professional social network GILD wants users to find jobs and have fun and win prizes while they're at it. Can gamification work for something as big as finding a job?
For the country's 9.6% unemployed, jobs remain elusive. The traditional tools available -- headhunters, temp agencies, referrals, even LinkedIn -- can sometimes be more tiresome than helpful. Hopeful job seekers can walk away even more frustrated at the end of a long day of searching than when they started. The creators of GILD hope their free job tool and professional social network will change the way job seekers view the hunt. Instead of a painful, arduous experience, they want applicants to get some fun out of the process. More
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