By Jessi Hempel
A hush fell over a packed sixth-floor room this afternoon in a nondescript Manhattan warehouse as Facebook founder Mark Zuckerberg took the stage. "Once every 100 years, the way that media works fundamentally changes," he said haughtily. So began one of the most highly anticipated launch events this fall as Zuckerberg unveiled Facebook Ads, a three-part strategy to help advertisers better connect to customers on the social networking MORETodd Woody - Nov 6, 2007 4:51 PM ET
By Michael V. Copeland
It has been an interesting few days watching Silicon Valley's most powerful company, Google, fend off technology's latest adolescent darling, Facebook. That of course, is what Google's (GOOG) OpenSocial initiative is all about, pitting its new-born social networking platform against Facebook's six-month-old social networking platform. And while these two companies battle it out for the opportunity to capture our time with the useful as well as MORETodd Woody - Nov 2, 2007 9:11 AM ET
By Lindsay Blakely
Google today announced two big new partners in its battle to make social networks more open -- MySpace and Bebo.
When news surfaced Tuesday of Google's (GOOG) OpenSocial alliance, MySpace (NWS) and Bebo were conspicuously absent from the list of partners joining the effort to create common standards for social networking applications. So, not surprisingly, was top-tier network Facebook.
OpenSocial will allow developers to build widgets that work MORElblakely - Nov 1, 2007 4:52 PM ET
By Lindsay Blakely
Google's new OpenSocial initiative is just the opening shot in what promises to be a long fight with Facebook.
The OpenSocial alliance, which seeks to create common standards for social networking applications, has so far signed up Google's (GOOG) Orkut social network -- it's big in Brazil -- as well as Hi5, LinkedIn, Ning, Friendster and business software makers Salesforce and Oracle.
"I view this as Version 1.0 of MORElblakely - Nov 1, 2007 12:35 PM ET
By Josh Quittner
If you can't beat 'em, join 'em. And if you can't join 'em, get all your friends to band together—and gang up on them!
In a move that some Silicon Valley pundits are deriding as desperate, Google (GOOG) has unveiled a plan to fight back against social network Facebook. A dozen companies, including social networks LinkedIn, Ning, hi5 and Google's own social network Orkut, have aligned together MOREJosh Quittner - Oct 31, 2007 12:58 AM ET
By Josh Quittner
With Microsoft (MSFT) buying a minority share that values Facebook at $15 billion, hyperbole became reality. Or did it? The answer to that question turns on whether the social network is worth what Microsoft paid.
And that depends on whether you believe Facebook is just the latest online fad—or whether, as Facebookies believe, the social network is building the next, grand computing platform. (A platform is geek for a MOREJosh Quittner - Oct 24, 2007 7:03 PM ET
"There's a lot we're going to do together," said Kevin Johnson, president of Microsoft's Platforms & Services division.Josh Quittner - Oct 24, 2007 5:02 PM ET
Billboard, the weekly magazine that compiles the most vital song charts in the music industry, is tapping Facebook to discover the latest hot tunes.
The publication - a division of Nielsen Business Media - has struck a deal with iLike, an application within Facebook that lets users download and share music, to create a new chart based on the popularity of songs on the social networking site.
Facebook offers an online community MORElblakely - Oct 23, 2007 9:02 AM ET
L.A.-based MySpace has officially arrived in Silicon Valley.
But from the look of the social network's soiree Wednesday night following the first day of the Web 2.0 Summit, the company hasn't left Beverly Hills far behind. MySpace hosted the invite-only party at the San Francisco Museum of Modern Art to celebrate the company's new office in the city.
Hired models swilled champagne on a white shag carpet next to the likes of MORElblakely - Oct 18, 2007 2:23 PM ET
One company's trash is another company's treasure. Just weeks after eBay (EBAY) essentially admitted it overpaid for its $3.1 billion acquisition of Skype, another major company has found a better use for the Internet telephone service.
MySpace (NWS) will announce on Wednesday that it will lets its members call each other for free by adding Skype to online chat. MySpace and Skype will share revenue for paid services like calling to MOREMichal Lev-Ram, writer - Oct 16, 2007 11:16 PM ET
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