Startup ArchetypeMe wants to take personalization to the next level with a little help from Carl Jung.
By Erika Fry, reporter
FORTUNE -- How much do your social networks know about you? Too much? While many fear Google's creep and Facebook's omniscience, Michael Mendenhall, a former marketing executive at Disney and Hewlett-Packard suspects social networks are clueless when it comes to users' personalities. "Those sites are about chatting, sharing, discovery and MOREFeb 19, 2013 1:08 PM ET
Companies are generally slow to adopt new online tools consumers love. That has been true of social networks like Facebook and LinkedIn. Until now.
By Kevin Kelleher, contributor
FORTUNE -- What do you get when you cross a buzzword like "social networking" with an eye-glazing term like "enterprise software"? A buzzkill -- in this case, one called "enterprise social networking."
As long as the web has been around, the consumer side of things MOREMar 5, 2012 11:36 AM ET
When Google insists that we use our authentic identities on Google Plus, it's because it wants its social service to mirror our real-life selves. But that overlooks a key point about the Internet: It's changing the way we present ourselves.
by Kevin Kelleher, contributor
FORTUNE -- When Facebook CEO Mark Zuckerberg walked out on stage at the company's annual f8 conference this month and started talking about identities, he got a good MOREOct 4, 2011 3:16 PM ET
By Yi-Wyn Yen
Microsoft is trying its luck at social networking - again.
After a failed attempt four years ago, Microsoft (MSFT) is ripping a page from Facebook's playbook, introducing on Thursday new profile and photo-sharing features to its web-based Windows Live services. The software giant allows users with Windows Live Hotmail or Messenger accounts to create online profiles that highlight what a person is doing through a Facebook-like newsfeed.
Microsoft hopes that MOREyiwyn - Nov 13, 2008 12:22 AM ET
News Corp. President Peter Chernin says online video is a premium money-making opportunity. Image: News Corp.
By Jon Fortt
HALF MOON BAY, Calif. - Looking at big money-making opportunities online, News Corp. (NWS) President Peter Chernin pointed to video, mobile and overseas markets as good long-term bets.
In an interview with Fortune editor at large Richard Siklos at Brainstorm Tech on Tuesday, Chernin said advertisers still haven't completely embraced the online opportunity, MOREJon Fortt - Jul 22, 2008 8:33 PM ET
By Jon Fortt, Fortune senior writer
HALF MOON Bay, Calif. - Sustainability will influence the next generation of Internet technology, according to Cisco (CSCO) chief technology office Padmasree Warrior.
At Fortune's Brainstorm Tech conference on Tuesday, Warrior and technology visionaries from Nokia and Xerox sat down with Strategic News Service's Mark Anderson Tuesday to talk about dealing with information overload, mobile innovation, and the major tech transitions ahead.
One idea that's likely to MOREJon Fortt - Jul 22, 2008 2:55 PM ET
By Michael Copeland
It's not your 15-year-old daughter's Internet anymore. On the first full day of the Web 2.0 Expo, that more than anything seemed to be the message from the conference room floor.
Tech stalwarts like Oracle (ORCL), IBM (IBM) and Microsoft (MSFT) were showing off technologies that bring elements of the consumer Internet to the workplace. Startups that last year might have been flogging a consumer video service or photo sharing MOREdterry - Apr 24, 2008 11:05 AM ET
By Scott Moritz, writer
The yelling phase of the proposed Microsoft/Yahoo merger got a bit louder as Yahoo (YHOO) turned in good numbers ahead of the deal negotiation deadline.
In the wake of a solid first quarter performance from Yahoo Tuesday, Microsoft (MSFT) chief Steve Ballmer said his company was standing pat on its original $31 a share unsolicited takeover offer. Microsoft has given Yahoo until Saturday to come to the table with MOREsmoritz - Apr 23, 2008 11:43 AM ET
By Michael Copeland
On the eve of the latest and largest Internet gathering this year, O'Reilly's Web 2.0 Conference and Expo, Forrester Research dropped a report that concludes that companies will spend $4.6 billion on Web2-related technologies by 2013. What that means for you, fellow office dweller, is that Forrester believes the world of wikis, widgets, blogs, mashups and social networks will increasingly find a way into your work life.
The emphasis MOREdterry - Apr 22, 2008 10:41 AM ET
By Yi-Wyn Yen
Yahoo has joined Google and MySpace to form the three musketeers of social media. The companies announced Tuesday they are starting the OpenSocial Foundation to create universally-accepted standards for social networking sites and applications.
Yahoo's endorsement of Google's OpenSocial initiative comes two weeks after MySpace (NWS) opened its doors to developers using the OpenSocial standard. MySpace was the first social networking site to adopt OpenSocial.
Yahoo (YHOO) did not MOREyiwyn - Mar 25, 2008 4:27 PM ET
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