CEO Benioff goes from "cloud" to crowd.
Marc Benioff, the man who invented cloud computing at least as much as Al Gore invented the Internet, is pushing a new idea. It's called Chatter, a mashup of Facebook and Twitter for the workplace that his company, Salesforce.com (CRM), plans to begin selling next year.
Salesforce.com's main product is something most worker bees will never see. It's an online tool that salespeople use to MOREAdam Lashinsky, Sr. Editor at Large - Dec 3, 2009 8:02 AM ET
Marketing online is about more than jumping on the social media bandwagon
By Sam Cece, CEO, StrongMail Systems.
A decade ago, the term social media didn't mean much to consumers, let alone marketers and corporate executives.
Today, none of us can get away from the term – it's everywhere. Companies are jumping on the social bandwagon, erecting fan pages on Facebook, developing corporate Twitter accounts, creating groups on LinkedIn and producing MORENov 23, 2009 9:00 AM ET
How social networking can transform the CIO into a superhero
By Alan S. Cohen, vice president enterprise, Cisco
I recently spent a few days with 100 of Cisco's (CSCO) top customers, Chief Information Officers (CIOs), representing a range of industries – private and public and geographies. These folks are often the unsung heroes of their organizations, enabling employees to perform great technological feats while helping management wring huge cost savings from their MORENov 9, 2009 9:30 AM ET
At least one company is making money off of social networking. The game developer behind 'FarmVille' and 'Mafia Wars' has seen its web-based games take off - and deliver profits.
On any given day 500,000 tractors are sold on the Internet. But don't start buying stock in John Deere or Caterpillar just yet. These are $20 "virtual" tractors that belong to the 50 million players of FarmVille, the largest and fastest-growing MOREJessica Shambora, Writer-Reporter - Oct 26, 2009 6:00 AM ET
Consumers transfer their PC habits to handsets, then proceed to do even more online.
By Bruce Simpson, CEO, Novarra
Forget about webmail: Social networking and content sharing sites like Facebook, Flickr and Craigslist are now the most visited Internet sites on mobile devices, according to recent usage data from my company, which provides mobile Internet software.
Social media are redefining what it means to be constantly connected and accelerating the transition of MORESep 2, 2009 8:00 AM ET
Social-networking site Tagged.com has become a target of New York Attorney General Andrew Cuomo and the bane of a multitude of customers.
"There's a thin line between clever and stupid," went the faux maxim from Spinal Tap, yet it seems to apply pretty well to Web startups. One of the most notoriously over-the-line is the social-networking site Tagged.com, which New York Attorney General Andrew Cuomo says he plans to sue for MOREMaha Atal - Aug 7, 2009 10:23 AM ET
Jennifer Lai - Jul 24, 2009 10:34 AM ET
Biz Stone says site soon will launch "Twitter 101" for corporations
In an interview that was alternately irreverent and earnest, Twitter co-founder Biz Stone on Thursday said he expects the company this year will reveal its plans making money. He also noted that Twitter still does not have a head of sales.
Stone said the public's infatuation on Twitter making money was like a "nice loving mom who wants make sure you're eating." MOREBeth Kowitt, Writer-Reporter - Jul 24, 2009 3:44 AM ET
For anyone who's wondered what 'tweeting' can do for business, here are the keys to using Twitter.
By Kim Thai, contributor
Thousands of companies have hopped onto the Twitter bandwagon, trying to find a way to bring in business (and hopefully, revenue) one tweet at a time. But it isn't as easy to Twitter -- especially for companies -- as one might think.
For those who don't know: Twitter's a micro-blogging site that MOREJennifer Lai - Jul 22, 2009 12:27 PM ET
A brief history of social technology, and what it means to you
By Gina Bianchini, CEO and co-founder, Ning
At the outset of online social networking, around, say, 2002, early users had to wedge their personalities into static, cookie-cutter profile pages -- it was the price we all paid for the convenience of this new and powerful social tool. How times have changed: Instead of altering yourself to fit the MOREJul 20, 2009 8:00 AM ET
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