By Kevin Kelleher, contributor
After its IPO this Thursday, LinkedIn will prove the adage that non-paying users of its social network aren't the customers, they're the product.
FORTUNE -- Here's a dirty little secret about social networks: No matter how much they talk about designing their sites for users, it's not true. Social networks are about making money off their users. Facebook makes money when it gets users to interact with big MOREMay 18, 2011 5:00 AM ET
When the founder of an unheralded startup offered a cri de coeur about the inanities of the funding process, he heard hundreds of voices crying back.
FORTUNE -- If there is a tech bubble, it certainly hasn't given lift to Adam Neary. Neary is the CEO of Profitably, a financial analysis service for small businesses. It doesn't feature check-ins, a bespoke social network, or a game layer. Its cofounder hasn't crashed MOREChadwick Matlin - May 6, 2011 12:54 PM ET
Warner Brothers Digital Distribution head Thomas Gewecke says the Facebook "Dark Knight" movie-streaming experiment changes the future of online video.
Earlier this week, Warner Brothers, a division of Time Warner (TWX) (parent company of Fortune), made a splash when it offered up Batman: The Dark Knight for viewing on its Facebook fan page. Users who "Liked" it and shelled out 30 Facebook Credits, or $3, could watch a Standard Definition stream MOREJP Mangalindan, Writer - Mar 11, 2011 12:20 PM ET
...at least until Google signs on to Facebook's terms.
Facebook developers often use advertising to monetize their applications and until recently, Facebook has been pretty hands off on what ad companies developers can use. However, that is all about to change. Facebook is now requiring ad services to agree to certain restrictions on advertising, which include a commitment to never utilize Facebook user data, reports Network Effect.
There is at least one major network MORESeth Weintraub - Feb 11, 2011 1:37 AM ET
A curated selection of the weekend's most newsworthy tech stories from all over the Web.Actor Jesse Eisenberg hosted last weekend's episode of Saturday Night Live and was joined -- albeit briefly -- by none other than Mark Zuckerberg himself. The Facebook CEO, played by Eisenberg in The Social Network, popped in during the actor's introductory monologue, where among other things, he jokingly took credit for inventing "poking." Check it out. JP Mangalindan, Writer - Jan 31, 2011 3:00 AM ET
Mark Zuckerberg's fan page was hacked, scams permeate the news feed, and fake profiles abound. What's Facebook doing about it?
Objections over privacy, or the lack of it, have plagued Facebook for almost as long as it's been around, but only recently has the social network's security become a contentious issue.
Earlier this week, a hacker hijacked CEO Mark Zuckerberg's fan page, and updated his status with a message that started "Let MOREJP Mangalindan, Writer - Jan 28, 2011 12:21 PM ET
A year later, with new funding on the way, Formspring.me continues to expand its base of both users and skeptics. In many cases, those are the same people.
By Daniel Roberts, reporter
Formspring, the Q&A site that allows users to ask each other questions anonymously, just celebrated its one-year anniversary in November. You may not know much about it, but among a certain set of young web surfers, it's got an MOREDec 29, 2010 12:49 PM ET
Concerns over digital privacy, especially of medical records, have never been higher. Yet startup PatientsLikeMe says there's much to be gained from the crowdsourcing of ailments -- and treatments.
Over a decade ago, Ben Heywood's brother was diagnosed with Lou Gehrig's disease, a fatal neurological disorder. Back then, people didn't post status updates or Tweet about what they had for lunch, let alone share their diagnoses, symptoms and treatments with web-based MOREMichal Lev-Ram, writer - Dec 17, 2010 5:00 AM ET
Some users are worried the new Tag Suggestions feature further erodes at their privacy. Here's why it won't.
Facebook took the next step in revamping its photo services this week with the launch of Tag Suggestions, a facial recognition feature that scans faces in your photos and offers up suggestions of who they are from your list of friends. Currently being tested with a small, undisclosed group of users, Tag MOREJP Mangalindan, Writer - Dec 16, 2010 3:07 PM ET
The traffic came largely from Facebook and other social networks, not search engines
What drove Beatles fans to iTunes on Nov. 16, the day Apple (AAPL) released the first digital editions of The Beatles' catalog?
Robin Goad, research director of Hitwise UK, has analyzed the traffic from his side of the pond and turned up some surprising and not-so-surprising results:
Traffic to the Apple website spiked dramatically that day, with visits from MOREPhilip Elmer-DeWitt - Nov 27, 2010 6:40 AM ET
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