Advertisers who want to reach people who use social media while watching TV need to know their target audience: It's very different from the TV audience as a whole.
FORTUNE -- Social-media enthusiasts, especially those on Twitter, tend to think their hobby is more popular than it really is. If you're on Twitter a lot, and the people you know best are on Twitter a lot, it's easy to delude yourself MOREDan Mitchell, contributor - Oct 8, 2013 10:25 AM ET
A number of apps and sites -- from Whisper to Snapchat -- are letting people let it all out without using real names. Is everything old new again?
By Miles Raymer
FORTUNE -- When Facebook threw open its doors to the general public in 2006, one of the handful of differences between the site and its less successful competitors was its assurances, baked into its terms of service, that the name on MORESep 27, 2013 3:51 PM ET
One social network's stock market debut is another's handbook on what to do and what not to do.
FORTUNE -- With its stock currently hovering around $44, Facebook (FB) is sitting pretty now, but its public offering was anything but smooth. During the social network's initial months on the stock market, it came under fire for what many argued was an overinflated valuation. Indeed, its troubled trajectory to becoming a publicly-traded MOREJP Mangalindan, Writer - Sep 13, 2013 6:26 AM ET
Clara Shih's 3-year-old startup is hoping to prove what so far remains unproven: that companies can use social media to sell.
By Chanelle Bessette
FORTUNE -- Hearsay Social, a three-year-old San Francisco startup that in the past year has doubled its number of clients, announced last Thursday that it has raised $30 million in capital, bringing its total funding to $51 million overall. Among the biggest investors are New Enterprise Associates MOREFortune Editors - Sep 11, 2013 7:00 AM ET
FORTUNE -- One challenge Facebook (FB) has faced, nearly from day one, is privacy. To what extent are Facebook's 1.2 billion status update-pushing, photo upload-loving members protected?
Twitter might often seem like a big pile of nonsense, but subscribers pay thousands of dollars in order to find and analyze the useful data it contains.
FORTUNE -- People who were 13 years old in 2006 are 20 now. Many of them no doubt would like to erase much of their online histories, especially the stuff they wrote on Twitter in their early-teen years: say, somebody who's now a fan MOREDan Mitchell, contributor - Sep 4, 2013 2:23 PM ET
By making conversations easier to follow, Twitter is encouraging people to use the service for something other than its essential function. It's probably a good idea for the company, but not for people who use Twitter to follow the news.
FORTUNE -- Twitter is working to attract many more new users and keep the ones it has. To that end, the site is risking doing all it can to wreck Twitter.
Wreck MOREDan Mitchell, contributor - Aug 29, 2013 2:56 PM ET
As venture capital firms compete to land startup investments, they're offering an ever broader array of perquisites from access to inhouse marketing professionals and founder email lists.
FORTUNE -- By the time Deena Varshavskaya had hired six people for her social shopping startup Wanelo she knew she'd need a bigger office -- soon. That's not an easy task for a young entrepreneur in a city as crowded and expensive as San MOREJessi Hempel, writer - Aug 29, 2013 11:56 AM ET
How NASCAR is using social listening technology to bolster its brand.
By Miles Raymer
FORTUNE -- Inside NASCAR's Charlotte, N.C., headquarters, on the eighth floor where its digital group is housed, is a 500-square-foot room packed with monitors that during races display not only the action on the track but the reactions from fans on social media networks. Other monitors show graphs offering real-time analysis of the deluge of tweets and Facebook posts MOREAug 26, 2013 9:24 AM ET
LinkedIn is opening itself up to young teenagers. This will not wreck the dreams of our starry-eyed children.
FORTUNE -- Facebook (FB) wasn't much until it opened itself up to people who didn't have a current email address issued by a college or university. Restricting access isn't a great way to build a social media business, Facebook realized. For most social media, scale is everything.
That's why LinkedIn (LNKD) has opened its MOREDan Mitchell, contributor - Aug 21, 2013 1:19 PM ET
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