social media

  • Randi Zuckerberg's dot-complicated life

    The sister of Facebook founder Mark Zuckerberg tackles digital lifestyles in two new analog books.

    FORTUNE -- There are few people more qualified to chronicle the lessons and elaborate on the pitfalls of living digitally than Randi Zuckerberg. Because she is the sister of Facebook (FB) founder Mark Zuckerberg, her accidental photo-shares and unconsidered viral videos can have a much larger audience than, say, yours or mine. Some have ballooned into MORE

    - Nov 11, 2013 12:53 PM ET
  • Instagram's ads are at odds with Instagram itself

    Here's how to fix it.

    By Ryan Bradley, senior editor

    FORTUNE -- If you're an active Instagram user -- and odds are good that you are, as close to 100 million people check in with the photo sharing application at least once a month -- you have probably already started seeing images and videos pop up in your feed, posted by companies you may or may not already follow. Clothing and accessory maker MORE

    Nov 6, 2013 1:07 PM ET
  • HelloSociety pins its business plan on Pinterest

    Marketing agency focuses exclusively on distributing content through the social scrapbooking site.

    FORTUNE -- The buzz associated with Pinterest -- which just raised $225 million from big-name venture capitalists -- is forcing marketers to take the upstart more seriously. Already, small marketing agencies have sprung up focused solely on the social scrapbooking site. It seems likely bigger outfits soon will be sticking a pin in this social media approach. One company MORE

    - Oct 31, 2013 2:38 PM ET
  • Instagram's emerging black market

    From guns to doctored cough syrup, users can partake -- if they know the right hashtag.

    By Ryan Bradley, senior editor

    FORTUNE -- Lean is the name of a liquid dose of codeine and promethazine, cut with Sprite or Mountain Dew, topped with a Jolly Rancher, and typically served in a Styrofoam cup. Lean often comes from a purple prescription cough syrup made by Actavis -- the color lends Lean its other popular MORE

    Oct 25, 2013 1:17 PM ET
  • Social Fixer can continue fixing some of Facebook's annoyances

    Facebook wanted the product's creator to stop offering the software. A compromise will allow most of Social Fixer's features to remain in place.

    FORTUNE -- Have you ever wondered why your Facebook (FB) newsfeed doesn't just show you everything you want to see -- all posts from all your friends and the all the pages you follow in reverse chronological order? You're not alone, but the reasons remain somewhat mysterious for MORE

    - Oct 24, 2013 12:36 PM ET
  • Of 180,000 tweets about Apple's new iPads, 50% were positive

    Interest in the iPad Air gained steam overnight. Talk about the MacBook Pro fell off sharply.

    FORTUNE -- You know things have changed when an Apple (AAPL) event is immediately followed by not one but two illustrated surveys about how it played on social media.

    The first graphic comes from Crimson Hexagon, an analytics firm out of Harvard that analyzed more than 180,000 tweets about the new Pads and summarized its findings MORE

    - Oct 23, 2013 4:30 PM ET
  • LinkedIn's latest? Smarter email.

    A peek at how the professional social network wants to enrich mobile users' current messaging experience.

    FORTUNE -- This week, LinkedIn (LNKD) announced a new feature for enhancing users' current mobile email experience called LinkedIn Intro. Available today for iOS devices, LinkedIn Intro is the result of the professional social network's acquisition of the contact management service Rapportive in February 2012.

    "What's the No. 1 activity on mobile? It's email, and MORE

    - Oct 23, 2013 2:50 PM ET
  • Want to build a digital community? Let go

    Media and tech executives at Fortune's Most Powerful Women conference brainstorm different ways brands can build digital communities.

    By Colleen Leahey, reporter

    FORTUNE -- Recently, "community" seems to be the most overused word in the vocabularies of marketers and content creators. Its meaning remains confusing, but three executives in a variety of industries clarified its definition -- and explained how to effectively build and engage a digital community.

    At Fortune's Most Powerful Women MORE

    Oct 16, 2013 5:38 PM ET
  • How mobile will transform internet access

    Checking mobile devices is like blinking our eyes, says Facebook's Carolyn Everson.

    By Beth Kowitt, writer

    FORTUNE -- Mobile is the most profound development we will see in our lifetime, said Carolyn Everson, vice president of global marketing solutions at Facebook (FB), during Fortune's Most Powerful Women Summit on Wednesday. "It's transformational," she added. For people in the world who still don't have Internet access, it will come to them through MORE

    Oct 16, 2013 11:02 AM ET
  • I quit social media. Here's what I learned ...

    ... that it's profound, mundane, and best in moderation. A lot like a lot of things in real life, actually.

    FORTUNE -- My friend Sarah's home burned down at the end of August. A social worker, she didn't have renter's insurance. Her friends immediately started organizing on her behalf. My sister sent around a Facebook invite for a poker tournament to raise funds. Someone else organized a fundraising page on MORE

    - Oct 9, 2013 12:31 PM ET
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