Clara Shih's 3-year-old startup is hoping to prove what so far remains unproven: that companies can use social media to sell.
By Chanelle Bessette
FORTUNE -- Hearsay Social, a three-year-old San Francisco startup that in the past year has doubled its number of clients, announced last Thursday that it has raised $30 million in capital, bringing its total funding to $51 million overall. Among the biggest investors are New Enterprise Associates MOREFortune Editors - Sep 11, 2013 7:00 AM ET
FORTUNE -- One challenge Facebook (FB) has faced, nearly from day one, is privacy. To what extent are Facebook's 1.2 billion status update-pushing, photo upload-loving members protected?
Twitter might often seem like a big pile of nonsense, but subscribers pay thousands of dollars in order to find and analyze the useful data it contains.
FORTUNE -- People who were 13 years old in 2006 are 20 now. Many of them no doubt would like to erase much of their online histories, especially the stuff they wrote on Twitter in their early-teen years: say, somebody who's now a fan MOREDan Mitchell, contributor - Sep 4, 2013 2:23 PM ET
By making conversations easier to follow, Twitter is encouraging people to use the service for something other than its essential function. It's probably a good idea for the company, but not for people who use Twitter to follow the news.
FORTUNE -- Twitter is working to attract many more new users and keep the ones it has. To that end, the site is risking doing all it can to wreck Twitter.
Wreck MOREDan Mitchell, contributor - Aug 29, 2013 2:56 PM ET
As venture capital firms compete to land startup investments, they're offering an ever broader array of perquisites from access to inhouse marketing professionals and founder email lists.
FORTUNE -- By the time Deena Varshavskaya had hired six people for her social shopping startup Wanelo she knew she'd need a bigger office -- soon. That's not an easy task for a young entrepreneur in a city as crowded and expensive as San MOREJessi Hempel, writer - Aug 29, 2013 11:56 AM ET
How NASCAR is using social listening technology to bolster its brand.
By Miles Raymer
FORTUNE -- Inside NASCAR's Charlotte, N.C., headquarters, on the eighth floor where its digital group is housed, is a 500-square-foot room packed with monitors that during races display not only the action on the track but the reactions from fans on social media networks. Other monitors show graphs offering real-time analysis of the deluge of tweets and Facebook posts MOREAug 26, 2013 9:24 AM ET
LinkedIn is opening itself up to young teenagers. This will not wreck the dreams of our starry-eyed children.
FORTUNE -- Facebook (FB) wasn't much until it opened itself up to people who didn't have a current email address issued by a college or university. Restricting access isn't a great way to build a social media business, Facebook realized. For most social media, scale is everything.
That's why LinkedIn (LNKD) has opened its MOREDan Mitchell, contributor - Aug 21, 2013 1:19 PM ET
The safe-haven social stock has some stiff competition.
By Kevin Kelleher, contributor
FORTUNE -- Everything seems to be going right for LinkedIn (LNKD) these days. Except for maybe one thing: Everyone and their dog knows that everything is going right for LinkedIn.
That's not necessarily a problem for LinkedIn's business. In fact, it could help. As the company broadens into international markets, as it pushes toward new goals like being a clearinghouse for realtime MOREAug 12, 2013 5:00 AM ET
Jeff Bezos doesn't have an easy task in righting the Washington Post. Here are few good places to start.
By Ryan Holmes
FORTUNE -- It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not.
The two industries are very different, of course: One focuses its lens on the public events that change our world; the other is concerned largely with the personal stuff that happens behind MOREAug 8, 2013 10:45 AM ET
Ever since Netflix's 2011 stumble, when it announced a price increase and a spinoff of its DVD business, the company has concentrated on pleasing customers. The latest: allowing customers to create their own user profiles.
FORTUNE -- As Apple (AAPL) continues to send out near-daily barrages of product updates for iTunes, Netflix continues to focus squarely on improving its customer experience.
The latest example of this is Netflix's (NFLX) new user profiles, MOREDan Mitchell, contributor - Aug 2, 2013 12:56 PM ET
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