Companies are desperate to understand - and profit from - mobile users. Dave Morin already knows a thing or two.
FORTUNE -- Dave Morin is methodically thumbing the chain links on his silver bracelet as he parses the difficulties of designing products for mobile devices. The conversation careens from one big idea to the next until Morin hits on something profound: "With mobile, life has become the platform," he says earnestly.
Morin, MOREJP Mangalindan, Writer - Sep 17, 2012 5:00 AM ET
The results of a survey of 1.7 million post-launch tweets
FORTUNE -- Here's one way to measure the reaction of the public -- as opposed to the press or the Street -- to Apple's (AAPL) new iPhone.
Crimson Hexagon, a Boston-based social media research firm that uses technology developed at Harvard (get it? Crimson?) gathered and analyzed nearly 1.7 million responses to the iPhone 5 launch posted on Twitter between Wednesday morning MOREPhilip Elmer-DeWitt - Sep 13, 2012 4:40 PM ET
He became a punch line 12 years ago. Now Michael Saylor is back - and with juice from Facebook.
By David A. Kaplan, contributor
FORTUNE – There's unfiltered, there's unvarnished, and then there's Mike Saylor.
He's the 47-year-old archetype of dotcom-era lunacy and the CEO of MicroStrategy (MSTR), a midsize business-intelligence software company based in the suburbs outside Washington, D.C. At lunch we've been discussing his company's record revenues, his fascination with MOREJun 27, 2012 5:00 AM ET
Ahrendts is making Burberry (yes, Burberry) into an innovation machine.
By Beth Kowitt, writer
FORTUNE -- Last May, Burberry CEO Angela Ahrendts flew to California from her London headquarters to introduce herself to an executive she thought could be critical to the future of her business: Salesforce.com CEO Marc Benioff. When the two met at the Ritz-Carlton in Half Moon Bay, they stood in the hall batting around ideas for 15 MOREJun 5, 2012 5:00 AM ET
The professional social network was seen as sexless compared to Facebook. Now it just seems safe.
By Kevin Kelleher, contributor
FORTUNE -- Amid the anger this week of Facebook investors, the embarrassment of the company's underwriters and the schadenfreude of its detractors, a question has been bugging me: If so many investors are skeptical of Facebook's (FB) overvalued IPO, then why are they still so positive on LinkedIn (LNKD)?
Like Facebook, LinkedIn MOREMay 24, 2012 10:28 AM ET
Fortune 500 companies are looking at the big picture as they embrace social media.
By Colleen Leahey, reporter
FORTUNE -- About a year before Facebook bought the photo-sharing app Instagram for $1 billion, General Electric (GE) joined. Instagram users take and share pictures on their smartphones and "follow" other users' photostreams. GE (No. 6 on the Fortune 500) has 86,066 followers. Instagram's retro-filters can make GE's photos look like a history MOREMay 21, 2012 5:00 AM ET
How does the social media giant really work? Read this story before you buy the stock.
By Miguel Helft & Jessi Hempel
Editor's note: This article originally appeared in the March 19, 2012 issue of Fortune magazine. A shorter version appeared on Fortune.com on March 1, 2012.
FORTUNE -- On a Friday morning not long ago, Mark Zuckerberg gathered his troops for a much-anticipated all-hands meeting at Facebook's brand-new headquarters. It was billed as MOREMay 16, 2012 10:04 AM ET
How does listing your space on the site really work? Our intrepid reporter found out with a little help from her folks.
By Caitlin Keating, reporter
FORTUNE -- I put my home on Airbnb.
Let me clarify. I put my parents' apartment on Airbnb. As a 22-year-old recent college graduate living back at home on the Upper West Side of Manhattan, I thought listing our spare room on a rental site would MOREMay 3, 2012 5:00 AM ET
The web startup has thrived by making it easy to list and find rooms to rent. But CEO Brian Chesky thinks the site can be an eBay for the social age.
FORTUNE -- The house-sharing website Airbnb lists 4,881 apartments for rent in Paris, but CEO Brian Chesky is paying a lot of attention to listings like the one for a parking spot in Île-de-France for $20 a night. Strange things MOREJessi Hempel, writer - May 3, 2012 5:00 AM ET
An exclusive look inside CEO Ben Silbermann's social media sensation.
FORTUNE -- Ben Silbermann can't stop staring at the refrigerators. The Pinterest co-founder and CEO and I are standing in the break room of his company's garage-size Palo Alto office. He's just flown back from Austin's SXSW interactive festival, and a redesign of his website is two days away. It's all a little overwhelming. But at this moment his full attention MOREJessi Hempel, writer - Mar 22, 2012 5:00 AM ET
|Stocks finish higher for fourth straight week|
|Oil-price manipulation: the next Libor?|
|Prison exclusive: Bernie Madoff can't sleep|
|Google says you'll know when Glass is sketchy|