FORTUNE -- For Macworld/iWorld Expo attendees who hadn't yet discovered Portlandia -- the Peabody-award winning sketch comedy series that airs in relative obscurity on the Independent Film Channel -- Fred Armisen's keynote Friday morning was a double treat.
Not only did Armison tell backstage stories from his better-known gig -- as a cast member on Saturday Night Live who has played everybody from Steve Jobs to the Queen of England -- but he punctuated his appearance with a pair of clever Portlandia clips featuring the Apple (AAPL) products he clearly loves.
Macworld editor Chris Breen, who conducted the interview, queued them up:
Technology Loop: In which Armisen suffers information overload and becomes a top 10 Mind-Fi Fail.
iPhone Drop: In which the life of an iPhone passes before co-star Carrie Brownstein's eyes.
Laughter and applause greet a dig at the iPhone on Saturday Night Live
You know you've got a public relations problem when you're a punchline on SNL's Weekend Update.
The host, Seth Meyers, doesn't make a lot of Google (GOOG), Apple (AAPL) and AT&T (T) jokes, but this one worked.
"It was reported this week that Google would soon launch its own cellphone as a challenge to the iPhone. Also a challenge to MORE
Philip Elmer-DeWitt - Dec 21, 2009 6:09 AM ET
For a simple comedy sketch, the Saturday Night Live takeoff on the new "black backdrop" Apple (AAPL) iPhone ads carries an awful lot of corporate baggage.
The bit aired Nov. 3 and the video was posted the next day on YouTube -- and enthusiastically linked to by TechCrunch.
It's funny enough, with a clever set-up for the "pinch it" gesture. But by Sunday afternoon, NBC Universal (GE) had scrubbed the MORE
Philip Elmer-DeWitt - Nov 5, 2007 9:15 AM ET