SJ Action Figure

Apple re-kills Steve Jobs doll

December 22, 2010: 12:16 PM ET

Puts a spike through the heart of the SJ Action Figure resale market on eBay

Source: iPhone Savior

"Your item was removed because of a request we received from Apple, Inc., a member of our Verified Rights Owner Program (VeRO), asking us to remove the item for: Item(s) violates a celebrity's right of publicity."

That, according to iPhone Savior, is the text of a message received from eBay (EBAY) by a Canadian seller who was asking $1,250 for one of the few Steve Jobs figurines that made it out of Hong Kong last month.

As you might recall, lawyers representing Apple (AAPL) ordered M.I.C Gadget, a Chinese specialty manufacturer, to stop selling its $99 SJ Action Figure late last month. According to Apple's warning letter, the figurine violated a California statute that prohibits use of a person's likeness in a product without prior consent.

Two weeks later, the toys started appearing -- and apparently selling -- on eBay at a Buy-It-Now price of $2,500.

That game ended this week.


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