How Apple became the No. 1 consumer of memory chips

June 8, 2011: 11:21 AM ET

It went from No. 6 in 2008 and No. 3 in 2009 as its appetite grew nearly 80% a single year

Click to enlarge. Source: IHS iSuppli

A report issued Wednesday by IHS iSuppli confirmed what most experts already assumed was true: Apple (AAPL) has overtaken Hewlett-Packard (HPQ) and Samsung to become the world's largest consumer of semiconductors among so-called original equipment manufacturers (OEMs).

According to analyst Wenlie Ye, Apple's appetite for memory chips grew 79.6% in 2010 and is still growing.

iSuppli's explanation for how this came to be reads like a page out of Steve Jobs' playbook: (I quote)


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