...and now has to deal with the repercussions from Google.
The NYTimes did an expose over the weekend on a name brand company who apparently outsourced their Search Engine Optimization (SEO) to a shady SEO firm.
J.C. Penney was established in 1916, long before search engines were even imaginable. They find themselves in a precarious place, having been caught trying to juice their search results by Google.
Most companies who do this sort of thing are fly-by-night organizations who don't have anything to lose, so a big, known, established brand practicing this is quite a surprise.
The company bought and traded links to JCPenney.com(JCP) on other non-related websites to trick Google (GOOG) into thinking that people were naturally linking to JCPenney.com. Naturally, JCPenney.com went up in search results. Not just on Google either. Microsoft's (MSFT) Bing is affected too since they use the same methods to promote sites (and they copy Google!). Soon, and during the lucrative holiday season, JCPenney was on top of a lot of searches where it naturally didn't belong.
The company undoubtedly made a lot of money from this practice.
But then Google, and reportedly its algorithms, got wind of the activity and immediately cut them down to un-naturally low status in the Google search results. More
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This week Google began rolling out its latest search feature, Google Suggest on its homepage. The new tool, which offers suggestions when you begin typing into the blank search box, was launched to help people who have difficulty defining their queries or are bad spellers.
Google Suggest is supposed to make searching more convenient. Say you're looking for videos of Michael Phelps's 100 meter butterfly race. The more keywords MOREyiwyn - Aug 28, 2008 11:39 AM ET
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Google (GOOG) is sitting squarely in a troubling three-month slowing trend, and only some deft moves can spare the search giant from an apparent first-quarter shortfall.
ComScore numbers once again confirmed that people are searching less and clicking on advertisements at a much slower rate as the economy tanks and consumer spending pulls back. In March, Google's paid clicks grew 2.7% over year-ago levels putting first-quarter paid click growth MOREsmoritz - Apr 16, 2008 10:21 AM ET
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