Search advertising

Google and MySpace finalize search and advertising deal

December 16, 2010: 11:22 AM ET

Myspace will use the Google Display Network and DoubleClick Ad Exchange going forward.

Google (GOOG) and MySpace (NWS) today announced a continuation of their advertising and search partnership.

In August of 2006, Google and MySpace first joined forces in a $900 million deal that expired this year. News Corp-owned MySpace  no longer commands the power it once did, having been overtaken by Facebook long ago, so the deal won't be nearly as sweet this time around.  Figures weren't given.

Both companies issued statements:

"We're thrilled about renewing our partnership with Google. Their best-in-class technology will continue to provide our consumers with a robust search experience," said Nada Stirratt, Chief Revenue Officer of Myspace. "We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory."

"We're excited to deepen our partnership with one of the largest social Web properties in the world, Myspace," said Henrique de Castro, Vice President of Global Media and Platforms at Google. "We're pleased that our technology will benefit Myspace's users on its newly redesigned site, and that Myspace has chosen our display advertising solution to increase its returns."

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