If you thought Redmond's rivalry with Apple (AAPL) was bitter, check out this season's offerings at Microsoft's Scroogled.com store. Items offered as Christmas gifts range from a $8 Mug ("Keep calm while we steal your data") to a $26 hoodie illustrated with a word cloud of 20 "synonyms" for scroogled ( "squeezed," "bled," "defrauded," "bamboozled," etc.).
"This whole thing makes Microsoft look bad, not Google," says Daring Fireball's John Gruber. "Who would actually buy any of this stuff?"
Below: Microsoft's official "how you get Scroogled" video.
Microsoft's ads make Google's email scanning sound sinister, but its own scanning - to block spam - isn't much different.
FORTUNE -- Microsoft's anti-Google "Scroogled" campaign is based largely on the contention that rival Google "goes through" private email in order to target ads at users based on keywords. And that's technically true. It's also technically true that Microsoft, too, "goes through" private email, though its intent is different: Microsoft's Outlook.com MOREDan Mitchell, contributor - Mar 5, 2013 4:03 PM ET
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