With Trattner back, will Apple's ads get their groove back?

The creator of Get a Mac - and Samsung's Superbowl ads - is back at Apple's agency

Trattner

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FORTUNE -- We were not alone in thinking that the balance of creative advertising power shifted when Scott Trattner -- widely credited with some of Apple's (AAPL) most successful ad campaigns, including the long-running Get a Mac series -- left TBWA/Media Arts Lab for 72andSunny, the agency behind a spate of recent Samsung commercials that went viral. My favorite: El Plato Supreme, viewed 9.5 million times on YouTube.

Well, he's back. Mark Gurman, formerly 9to5Mac's star high-school blogger -- now a college freshman, still blogging for 9to5Mac -- has the scoop.

Posted in: Advertising, Apple, Get a Mac, Samsung, Scott Trattner

• Samsung's Superbowl spot: Get-a-Mac's revenge?

  The creator of Apple's best-known ad campaign left after his Mac Genius spots bombed

  FORTUNE -- I thought Samsung's pre-Superbowl commercial -- the one featuring Seth Rogen and Paul Rudd as copy writers hamstrung by the threat of trademark lawsuits -- was quite clever. Brilliant, even.

  But I also wondered whether the inside joke it was making -- about Apple's (AAPL) long-running legal battles with Samsung -- might go over the heads MORE

  Philip Elmer-DeWitt - Feb 3, 2013 6:34 AM ET
  Posted in: Advertising, Apple, Galaxy, Paul Rudd, Samsung, Scott Trattner, Seth Rogen