FORTUNE -- If, like me, you haven't been watching much ad-supported TV this summer, you may have missed the dramatic miniseries being played out on what used to be called Madison Avenue -- before so much of the business moved to the Coast.
Its pitches much improved since Scott Trattner returned from doing Samsung's brilliant Superbowl spots, Apple has been playing the straight man, tugging at the heart strings with its "Every Day" series: photos, music, and now Face Time.
Nokia, fighting to reclaim with the Lumia 925 a piece of the mobile phone market it once owned outright, has been counterpunching with a vengeance. Emphasizing the superiority of its 8.7 megapixel camera, dual LED flash and Carl Zeiss lens, it turned iPhone subjects into zombies, lit them by the headlights of a passing car and in its most recent ad -- released the same day as Apple's painfully sincere Face Time spot above -- borrowed Apple's language and, at the 50-second point, some of its footage. See below.
We now return to your regularly scheduled program.
The creator of Get a Mac - and Samsung's Superbowl ads - is back at Apple's agency
FORTUNE -- We were not alone in thinking that the balance of creative advertising power shifted when Scott Trattner -- widely credited with some of Apple's (AAPL) most successful ad campaigns, including the long-running Get a Mac series -- left TBWA/Media Arts Lab for 72andSunny, the agency behind a spate of recent Samsung commercials that went viral. My favorite: El MOREPhilip Elmer-DeWitt - Mar 19, 2013 8:42 AM ET
The creator of Apple's best-known ad campaign left after his Mac Genius spots bombed
FORTUNE -- I thought Samsung's pre-Superbowl commercial -- the one featuring Seth Rogen and Paul Rudd as copy writers hamstrung by the threat of trademark lawsuits -- was quite clever. Brilliant, even.
But I also wondered whether the inside joke it was making -- about Apple's (AAPL) long-running legal battles with Samsung -- might go over the heads MOREPhilip Elmer-DeWitt - Feb 3, 2013 6:34 AM ET
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