Scott Forstall

Intelligent assistant deja vu

A computer you can chat with. Hmm. Where have we seen this before? 

It was hard for veteran tech reporters to watch Scott Forstall's demonstration of the iPhone 4S's new Siri "intelligent assistant" system (see here, starting at the 73-minute mark) without recalling one of Apple's (AAPL) most embarrassing episodes from the John Sculley era.

Sculley, whose previous job had been, in Steve Jobs' unkind words, selling sugar water for Pepsi, was MORE

Apple's share price inside the reality distortion field: $376.13

Steve Jobs may not care about his company's stock price, but someone in Cupertino does

Here's a piece of Apple (AAPL) keynote trivia spotted by a keen-eyed member of Investor Village's AAPL Sanity board who calls himself the silver_Fox.

At the 45:11 mark in Monday's Worldwide Developer Conference keynote presentation, in the middle of Scott Forstall's canned demo of iOS 5's new notification feature, a stock ticker popped up that showed Apple MORE

6 things I never knew about Apple

Adam Lashinsky's "Inside" story in the new issue of Fortune is packed with juicy revelations

After the simultaneous, and more-or-less disastrous, launch of the iPhone 3G and MobileMe in the summer of 2008 -- the launch one Gizmodo reader dubbed "iPocalypse" -- Steve Jobs summoned the MobileMe team to the Town Hall auditorium on Apple's (AAPL) Cupertino campus for an obscenity-laden dressing down. "You've tarnished Apple's reputation," he told them. "You MORE

Exit Apple senior VP Bertrand Serlet

One of the architects of Mac OS X -- and a top Steve Jobs lieutenant -- is out

"I've worked with Steve [Jobs] for 22 years and have had an incredible time developing products at both NeXT and Apple, but at this point, I want to focus less on products and more on science."

Spending more time with science, rather than one's family, is not the usual reason given for MORE

Smart trades: Apple execs clear $16.5m

Three senior officers sold a total of 61,632 shares near Apple's all-time high

Apple (AAPL) set a new record last Friday, closing at $270.83 a share. Two trading days later, it closed at $262.04, down $7.46 in one day, and it fell another $6.59 to $256.41 in mid-morning trading Wednesday.

Among the people lucky -- or prescient -- enough to sell before the stock dropped were three senior Apple officers: Scott Forstall, MORE

Apple officers sell off 1 million shares

COO Tim Cook clears $68 million before taxes; CFO Peter Oppenheimer, $46 million

Apple's senior staff had a busy -- and profitable -- trading day Thursday.

More than a million restricted shares of Apple (AAPL) stock that seven of them were granted on Dec. 14, 2005 became fully vested Wednesday. The next day, with Apple opening at an all-time record high, four of them sold off all those shares pursuant, as the MORE

Major iPhone OS upgrade coming this summer

Apple (AAPL) unveiled a slew of new features -- more than 100 in all -- in the third major revision of the iPhone's basic operating system. Among the enhancements demonstrated at a special media event at the company's Cupertino headquarters on Tuesday were many of the functions users had been clamoring for -- in some cases for nearly two years. Among the highlights:

Cut, copy and paste across applications
So-called "push notification" MORE

Major iPhone OS upgrade coming this summer

Apple (AAPL) unveiled a slew of new features -- more than 100 in all -- in the third major revision of the iPhone's basic operating system. Among the enhancements demonstrated at a special media event at the company's Cupertino headquarters on Tuesday were many of the functions users had been clamoring for -- in some cases for nearly two years. Among the highlights:

Cut, copy and paste across applications
So-called "push notification" MORE

After Steve Jobs: Handicapping Apple's back bench

"You know, I think it wouldn't be a party," Steve Jobs told Fortune in February, describing the future of his company if, as he put it, Jobs got hit by a bus. "But there are really capable people at Apple. ... My job is to make the whole executive team good enough to be successors."

Life at Apple without Jobs may be more than just a hypothetical. The 53-year-old Silicon Valley MORE