Tim Cook's Tim Cook

Fortune profiles Jeff Williams, Apple's senior vice president for operations

Williams. Photo: Apple Inc.

As Steve Jobs stepped back from his role as Apple's (AAPL) larger-than-life frontman, a handful of senior executives emerged from his oversized shadow: Jony Ive, the soft-spoken industrial design wizard. Phil Schiller, the self-effacing marketing chief. Scott Forestall, the boyish head of iPhone and iPad software. And of course Tim Cook, the man who really ran Apple, now elevated to CEO.

In its Sept. 26 issue, Fortune puts the spotlight on Jeff Williams, the senior vice president for operations that writer-reporter JP Mangalindan calls Tim Cook's Tim Cook.

Below: An excerpt from Mangalindan's profile:

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Posted in: Apple, iPhone, Jonathan Ive, Phil Schiller, Scott Forestall, Steve Jobs, Tim Cook

• Rethinking Apple's org chart

  It was a wheel that revolved around Steve Jobs. How will it change under Tim Cook?

  One of my favorite elements in Adam Lashinsky's How Apple Works -- the "inside" story that created a sensation when it appeared in the May 23 issue of Fortune but was made fully available online only last week -- was the organization chart assembled by Fortune's graphics team under the guidance of senior research editor Doris MORE

  Philip Elmer-DeWitt - Aug 29, 2011 7:51 AM ET
  Posted in: Adam Lashinsky, Apple, CEO, COO, Doris Burke, Eddy Cue, Jonathan Ive, Organization chart, Phil Schiller, Ron Johnson, Scott Forestall, Steve Jobs, Tim Cook

• Dueling iPad software update rumors

  The Boy Genius had it coming Tuesday; MacRumors says Wednesday

  According to Apple's (AAPL) press release, iOS 4.3 was scheduled to be available Friday as a free update. This morning, the Boy Genius Report -- a tech blog with a better-than-average track record on such matters -- spread the rumor that it was coming today (Tuesday) at 1 p.m. EST (10 a.m. PST).

  MacRumors had a different version. iOS 4.3 was coming MORE

  Philip Elmer-DeWitt - Mar 8, 2011 1:15 PM ET
  Posted in: Apple, AT&T, Boy Genius Report, Cellular, iOS, iPad, iPhone, iPod touch, Scott Forestall, Tablets, Verizon