Santa Claus

Could Siri really help Santa?

December 20, 2011: 7:21 AM ET

Would that Apple's intelligent assistant were as reliable as its Christmas TV ad suggests

Apple (AAPL) has been pushing Siri hard as the key selling point for the iPhone 4S, especially on TV with ads like the Santa spot it began airing this week. (It's also available on YouTube.)

But our experience is that between system outages, misunderstandings and the basic limitations of its knowledge base, Siri is considerably less reliable than the ad blitz suggests -- a disconnect between promise and delivery that is unusual for Apple.

Have you used Siri? Care to share your experience in the poll below?

  • Santa does FaceTime

    A video Christmas card from the elves in Cupertino

    For those of us who missed it because we spend more time on the Internet than we do watching advertising-supported television -- which will soon be most Americans, according to Forrester Research -- here's the iPhone ad Apple (AAPL) started airing Monday.

    Also available as a QuickTime download at

    [Follow Philip Elmer-DeWitt on Twitter @philiped]

    - Dec 24, 2010 7:11 AM ET
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.