A $45 million lawsuit suggests that Samsung also spends a fortune on refrigerator ads.
FORTUNE -- We've learned a couple of things since November when Asymco's Horace Dediu surprised us with his estimate that Samsung spends more on marketing than Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined.
1. We learned that Dediu's estimate was a few billion dollars short. According to the update he posted Tuesday MOREPhilip Elmer-DeWitt - Apr 4, 2013 8:32 AM ET
How could the press get the effect of a judge's high-profile ruling so wrong?
FORTUNE -- When Judge Lucy Koh last month ordered a new trial to determine the proper damage award for 14 of the 28 Samsung devices found by a jury last summer to have infringed Apple (AAPL) patents, nearly every reporter covering story followed Reuters' lead:
"Apple had a major setback in its ongoing mobile patents battle with Samsung Electronics MOREPhilip Elmer-DeWitt - Apr 1, 2013 6:35 AM ET
Korean electronics giant Samsung is nipping at Apple's heels, yes, but it is still missing one crucial element.
FORTUNE -- The technology press loves a good narrative. And among the most beloved narratives is a good horserace. Two rivals striving to better each other with new products or new features. The archetypal tech rivalry, between Microsoft and Apple not only lasted for decades, it helped make Silicon Valley what it is today.
During MOREKevin Kelleher - Mar 28, 2013 7:26 AM ET
Ironically, the Galaxy tweets had more "positive bias" than the iPhone's
FORTUNE -- Is Twitter the new measure of commercial buzz? Piper Jaffray's Gene Munster seems to think so.
In a note to clients issued Wednesday he offers as evidence that Apple's (AAPL) smartphone "holds more mass appeal with consumers" the fact that there were five times as many tweets (2.4 million) about the iPhone 5 on the day of and the day MOREPhilip Elmer-DeWitt - Mar 27, 2013 5:22 PM ET
Also: Apple's internal design teams play nice; Samsung guns for low-end smartphone market.
Google's Android unit reportedly building a smart watch [THE VERGE]
According to a recent report from The Financial Times, Google might also be getting into the smartwatch game. And unlike Glass, which was developed in the company's experimental X Lab, the watch (not pictured above) is said to be under development by the Android unit, possibly indicating that Google sees it MOREJP Mangalindan, Writer - Mar 22, 2013 3:26 PM ET
According to ComScore, Kindle Fire outsells Samsung's Galaxy tablets 4 to 1 in the U.S.
FORTUNE -- One of the surprises in ComScore's chart-packed Mobile Future in Focus "webinar" Wednesday was the relative sizes of the orange Amazon (AMZN) and red Samsung bands in the chart above.
Apple (AAPL) maintained its position as the No. 1 tablet manufacturer, but in battle for dominance among the Android tablet makers in the U.S. market -- MOREPhilip Elmer-DeWitt - Mar 21, 2013 7:01 AM ET
The creator of Get a Mac - and Samsung's Superbowl ads - is back at Apple's agency
FORTUNE -- We were not alone in thinking that the balance of creative advertising power shifted when Scott Trattner -- widely credited with some of Apple's (AAPL) most successful ad campaigns, including the long-running Get a Mac series -- left TBWA/Media Arts Lab for 72andSunny, the agency behind a spate of recent Samsung commercials that went viral. My favorite: El MOREPhilip Elmer-DeWitt - Mar 19, 2013 8:42 AM ET
Samsung's new strategy for battling Apple: Preemptive copying
FORTUNE -- You would think that after having been branded a serial infringer of competitors' patents that Samsung's management would bend over backward -- as it did last week at the Galaxy S4 unveiling -- to present itself as a true innovator with its own ideas.
But there was Lee Young Hee, executive vice president of Samsung's mobile business, telling Bloomberg -- the news outlet that MOREPhilip Elmer-DeWitt - Mar 19, 2013 7:37 AM ET
Two company valuations that passed in the night
FORTUNE -- Who would have guessed a week ago that the thing that would lift Apple (AAPL) out of its winter doldrums would be the unveiling of its fiercest competitor's whizzy new flagship device?
But that's what happened.
The day after Thursday evening's big event at Radio City Music Hall -- where Samsung introduced the Galaxy S4 in a faux-Broadway production that garnered mostly negative reviews MOREPhilip Elmer-DeWitt - Mar 18, 2013 4:10 PM ET
According to the Korea Times the device was supposed to be unveiled a month ago
FORTUNE -- Last September, two weeks after it lost a $1 billion patent infringement verdict to Apple (AAPL) and four days after Apple introduced the iPhone 5, Samsung's home-town English-language newspaper -- the Korea Times -- had a scoop: Citing company officials and local parts suppliers it reported that Samsung would introduce a new smartphone -- the MOREPhilip Elmer-DeWitt - Mar 18, 2013 7:57 AM ET
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