FORTUNE -- "We may have underestimated Apple Inc.'s (AAPL) progress in China."
So begins a story in the International Business Times Friday reporting on the numbers in the first attached chart.
They come from an Upstream survey of 4,505 smartphone customers in five emerging markets in which respondents were asked what brand they hoped to buy next. Apple edged out Samsung 32% to 29% overall. The gap was considerably wider in China, where 42% said they wanted their next phone to be an iPhone.
How can this be? Apple's share of smartphone sales in China last quarter, according to IDC, was a slim 7%.
As part of a study of customer loyalty, WDS researchers surveyed 3,000 smartphone customers in the U.S., U.K. and Australia. Fully 76% of iPhone owners said they were sticking with Apple. Samsung came in second at 58%. No other smartphone manufacturer managed to break 40%.
By contrast, Samsung was the favorite choice of "switchers." Among customers who were switching smartphone brands or coming from a feature phone, 34% bought Samsungs vs. 24% Apple iPhones.
"This metric speaks a lot to the marketing might of Samsung," said WDS's Tim Deluca-Smith. "The company has been very successful in developing solid relationships with almost every mobile operator on the planet and then building devices to a variety of price-points. This exposes the Samsung portfolio to an enormous base of potential customers."
That sounds like Samsung.
An earlier consumer retention study by Consumer Research Intelligence Partners found that among people who switched smartphone brands, Apple was able to take three times as many Samsung customers (33%) as Samsung was able to steal from Apple (11%)
One more data point. The Upsteam survey found that although nearly a third of customers in the developing world covet the iPhone, they download their apps and other content from Google (GOOG) Play (40%) or directly from their mobile operator (26%). Only 28% are currently using Apple's App Store -- although judging from Upstream's litany of complaints, that could change:
These [non-Apple] app stores are not without their frustrations. Results from the report show that the most prevalent app store problem experienced by emerging market consumers is the high level of promotional messages received (24%), suggesting that users are not amenable to in-app advertising. Furthermore the data revealed difficulty in navigating app stores to find downloadable content (24%) is another primary frustration. For example, 1 in 5 respondents point out that app stores have a lack of personalised suggestions (20%) and 1 in 10 (11%) say a major problem with current app stores options is the lack of payment methods offered when purchasing content. With many emerging market consumers not having access to credit cards, it will be the app stores that cater to all payment methods that will achieve widespread success.
Catering to all price points and payment methods is not exactly Apple's forte.
How ABC, Twitter and Samsung stage-managed the world's most re-tweeted snapshot.
FORTUNE -- The photo had everything. Lights. Action. That sparkle of spontaneity. And subjects who really know how to smile for a camera.
But the moment that turned into the world's most-retweeted post -- 3.1 million and counting -- wasn't 100% spontaneous. Rather, it was the fortuitous product of a carefully planned multimillion-dollar business arrangement that served the mutual interests of MOREPhilip Elmer-DeWitt - Mar 4, 2014 7:57 AM ET
The big one -- the world's most-retweeted post -- was shot with a Samsung Galaxy Note 3.
FORTUNE -- When your only tool is a computer, to butcher Maslow's hammer law, the whole world looks like a platform war. So it was Monday, as the tech press sifted through the morning-after debris of Oscar 2014.
Exhibit No. 1: The attached photo.
It was posted on Ellen DeGeneres' Twitter account at 10:06 p.m. Sunday MOREPhilip Elmer-DeWitt - Mar 3, 2014 10:18 AM ET
The bad news? The company's latest iPhone competitor isn't groundbreaking. The good? It doesn't have to be to sell tens of millions.
FORTUNE -- Investors are bullish on Samsung after the Korean giant unveiled its latest flagship smartphone, the Galaxy S5, at Mobile World Congress in Barcelona this week. Shares for the company were up slightly after a 13% drop over the last year -- a big deal when the company's MOREAndrew Nusca - Feb 25, 2014 12:38 PM ET
But Samsung had largest share in 2013 of fastest-growing segment: less than $30K a year.
FORTUNE -- The good news for Apple (AAPL) in a report issued Thursday by the NPD Group is that it still owns the biggest share of the richest and most profitable segment of the U.S. smartphone market.
One third of Apple's U.S. sales in 2013 were to Americans making more than $100,000 a year, and of that MOREPhilip Elmer-DeWitt - Feb 21, 2014 12:08 PM ET
That's the claim being made for the fingerprint scanner in the upcoming Galaxy S5.
FORTUNE -- Here's the challenge: To be incorporated as part of a regular start-up routine, fingerprint ID systems must be at least as easy and dependable as the pass codes they are meant to replace.
Which is why I finally gave up trying to use Apple's (AAPL) TouchID system on my iPhone 5S.
Not that I'm a good test case. After 64 years of paper cuts, MOREPhilip Elmer-DeWitt - Feb 18, 2014 11:24 AM ET
Based on a real father's quest to link Samsung's chemicals to his daughter's 2007 death.
FORTUNE -- You don't have to understand a word of Korean to know what this movie is about.
"Another Family" was the second-highest-grossing film in South Korea last week, according to the Wall Street Journal, despite relatively narrow distribution in local theaters.
According to the filmmakers, the movie is based on the true story of a working-class family whose MOREPhilip Elmer-DeWitt - Feb 17, 2014 1:17 PM ET
The Korean manufacturing giant is taking "a hard-line stance against patent trolls."
FORTUNE -- Given its miserable track record in patent battles with Apple (AAPL), Samsung's legal team must have taken great solace in Dyson Ltd's decision to drop the patent infringement suit it filed against the company in September.
At issue was the steering mechanism in the "Motion Sync" vacuum cleaner that Samsung introduced at a Berlin consumer electronics show last MOREPhilip Elmer-DeWitt - Feb 17, 2014 8:28 AM ET
Many combatants fought the smartphone wars. Most are bleeding money.
FORTUNE -- Two sets of stats came out this week that should give the smartphone also-rans pause.IDC estimates that 95.7% of fourth quarter smartphone shipments originated either with Samsung (78.1%) or Apple (17.6%). Raymond James' Tavis McCourt estimates that in the broader market for mobile phones of all varieties -- smart and dumb -- Apple captured 87.4% of the industry's profits and Samsung 32.2%.
So MOREPhilip Elmer-DeWitt - Feb 13, 2014 7:17 AM ET
None of the leading smartphones are optimized for the hottest shot of all.
FORTUNE -- "Selfies are great," says the New York Times' Molly Wood (rhymes with Hollywood), "but the front-facing cameras on cellphones are terrible."
"Selfies taken on most major smartphones," she writes in Thursday's issue, "are almost uniformly of poor quality. They're unfocused, pixelated, dark, blown-out, backlit, grainy and worst of all, distorted (I swear, I have a normal size nose!)."
Some may MOREPhilip Elmer-DeWitt - Feb 6, 2014 5:05 AM ET
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