The spot Advertising Age calls "wordless and classy" is the week's No. 2 viral video
Whatever Apple (AAPL) paid for the iPhone 4 advertisement that's running on prime time TV this week, it was money well spent.
Not only is the piece getting warm reviews, but with 1.8 million hits it was No. 2 on Advertising Age's viral video chart, right behind "How do you like it shaved?," a Gillette (PG) commercial thick with double entendres.
Here's what AdAge's Edmund Lee had to say about the iPhone piece:
Leaks by tweeting actors up for parts say Sam Mendes is filming a series of video chats
The buzz in Hollywood and Silicon Valley is that the TV ads for Apple's next iPhone are being shot by Sam Mendes, the Academy Award-winning director and husband of actress Kate Winslet (the couple are currently separated).
According to Engadget, citing an unnamed "trusted source" and a couple of actor-tweets, at least one spot features MOREPhilip Elmer-DeWitt - May 25, 2010 12:13 PM ET
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