Sam Mendes

iPhone 4 ad racks up 1.8 million hits

July 1, 2010: 12:44 PM ET

The spot Advertising Age calls "wordless and classy" is the week's No. 2 viral video

Image: Apple Inc.

Whatever Apple (AAPL) paid for the iPhone 4 advertisement that's running on prime time TV this week, it was money well spent.

Not only is the piece getting warm reviews, but with 1.8 million hits it was No. 2 on Advertising Age's viral video chart, right behind "How do you like it shaved?," a Gillette (PG) commercial thick with double entendres.

Here's what AdAge's Edmund Lee had to say about the iPhone piece:


  • Oscar-winning director does iPhone ads

    Leaks by tweeting actors up for parts say Sam Mendes is filming a series of video chats

    The buzz in Hollywood and Silicon Valley is that the TV ads for Apple's next iPhone are being shot by Sam Mendes, the Academy Award-winning director and husband of actress Kate Winslet (the couple are currently separated).

    According to Engadget, citing an unnamed "trusted source" and a couple of actor-tweets, at least one spot features MORE

    - May 25, 2010 12:13 PM ET
    Posted in: , ,
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