FORTUNE -- "I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social."
So begins Burberry CEO Angela Ahrendts in this four-minute YouTube video promoting her store's partnership with Salesforce (CRM). It was shot a year before Tim Cook tapped her to be Apple's (AAPL) new senior vice president for retail.
Watch the video and you'll see why.
Ahead of the Oracle Open World developers' conference, co-president Mark Hurd spoke to Fortune about the software giant's shift to the cloud, and what else is next.
FORTUNE -- Mark Hurd has been co-president of mega-cap technology company Oracle for three years now, having joined shortly after his dramatic exit as CEO of Hewlett-Packard. Hurd's dramas these days are the more typical business type: Oracle's coming to grips that it is MOREAdam Lashinsky, Sr. Editor at Large - Sep 23, 2013 10:41 AM ET
The company's latest file-syncing product is better, yes. Will it draw in streams of new customers? Not likely.
FORTUNE -- Does the world really need another file storage service? Probably not, but Salesforce.com (CRM) claims its new product, Salesforce Files, isn't just any ordinary "repository."
The San Francisco-based company announced an earlier version of the tool, a file-sharing service called Chatterbox, at last year's Dreamforce event (its annual customer lovefest, hosted by MOREMichal Lev-Ram, writer - Sep 6, 2013 12:13 PM ET
The hot enterprise firm is only now putting its software online.
FORTUNE -- You might assume that a young, fast-growing enterprise software company like Tableau Software is all about the cloud -- a.k.a. selling and distributing applications over the web. But the Seattle-based company, which started out as a Stanford University research project in 2003, is only now launching a software-as-a-service version of its business intelligence tool, Tableau Server.
In May, Tableau MOREMichal Lev-Ram, writer - Jul 18, 2013 7:01 AM ET
Long-time opponents are teaming up.
FORTUNE -- It's the end of an era. Or the beginning of one, as Oracle and Salesforce.com would describe it. The formerly sparring enterprise tech companies hosted a conference call for press and analysts Thursday afternoon, in which they outlined a new, nine-year partnership through which their respective cloud-based applications will work hand-in-hand.
"The value we can provide to customers is just awesome," said Marc Benioff, CEO of Salesforce MOREMichal Lev-Ram, writer - Jun 28, 2013 9:28 AM ET
One year later, it looks that way.
FORTUNE -- It's been one year since Microsoft announced it was acquiring Yammer, a social networking tool for companies, for a whopping $1.2 billion. The plan? Use Yammer's software as a social layer across Microsoft's products and keep the smaller, San Francisco-based company as independent as possible. Twelve months in, Microsoft still has plenty of integration work ahead of it. But the Redmond-based tech giant MOREMichal Lev-Ram, writer - Jun 25, 2013 9:59 AM ET
Companies are generally slow to adopt new online tools consumers love. That has been true of social networks like Facebook and LinkedIn. Until now.
By Kevin Kelleher, contributor
FORTUNE -- What do you get when you cross a buzzword like "social networking" with an eye-glazing term like "enterprise software"? A buzzkill -- in this case, one called "enterprise social networking."
As long as the web has been around, the consumer side of things MOREMar 5, 2012 11:36 AM ET
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"Apple is great if you've got a lot of money and live on an island. It's not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex." -- Andy Lark, Dell global head of marketing (CIO Australia)In an interview with CIO MORE JP Mangalindan, Writer - Mar 30, 2011 10:00 AM ET
A curated selection of the day's most newsworthy tech stories from all over the Web.
Meet the Sony PSP2, codenamed NGP. Sony's next-generation handheld gaming device will focus on the following areas: Revolutionary User Interface, Social Connectivity, Location-based Entertainment, Converging Real and Virtual (augmented) Reality. Features include a quad-core ARM Cortex-A9 processor, 5-inch touchscreen OLED display with 960 x 544 resolution, dual analog sticks, 3G, WiFi, GPS, a rear-mounted touchpad, the same accelerometer MOREJP Mangalindan, Writer - Jan 27, 2011 8:36 AM ET
Tech titans are battling to pay big bucks for once bland computing firms. Two questions: Are they worth it? And who's next?
When tech titans HP (HPQ) and Dell (DELL) became entangled in a furious back-and-forth bidding war over 3PAR (PAR), they unwittingly introduced much of the public to a decidedly-unsexy area of tech that is becoming indispensable in our increasingly smartphone'd, tabletized, app-driven world : cloud computing.
In fact, HP's $2.4 billion acquisition MOREJP Mangalindan, Writer - Sep 20, 2010 3:00 AM ET
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