Robert Kyncl

Google pulls Paramount exec for content acquisitions

December 20, 2010: 2:42 PM ET

The role would allow Google to pull in more deals while battling Netflix for rights to distribute content online.

Ducard. Photo Credit: Life.com

Paid Content is reporting that Paramount's Malik Ducard is heading over to Google (GOOG) to help with its content acquisition group.   At Paramount, Ducard's title was Senior Vice President, Digital Distribution - The Americas.  The description of his role over at Paramount is as follows:

Ducard collaborates with multiple broadband, wireless, hardware and device partners to expand Paramount's distribution footprint across the United States, Canada, Mexico, Central and South America.

Whether or not pulling executives from companies they wish to woo is a good strategy for Google has yet to be determined.

So what's the plan?

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