Radio reporter Rob Schmitz took a microphone AND a camera to the assembly line
It's not as slick as ABC's, and you don't get to see the reporter riding in a van, donning a bunny suit, or chatting up the workers. But Rob Schmitz' simple, hand-held video tour of Foxconn's Shenzhen iPad factory -- posted Wednesday on American Public Media's Marketplace website -- gives you a better feel for what goes on there.
Schmitz' 2:36 video shows us their faces -- marching to work in the morning, getting their daily assembly line assignments, dozing off while standing in line.
He also shows us more machinery than we expected to see -- a recently installed pick-and-place robot, a device for pressing the batteries into place, a box that tests the iPad's gyroscope by spinning it this way and that.
It turned out to be our reward too.
Schmitz is a full-service reporter. In addition to shooting this video, he's been tweeting, blogging and doing radio interviews all week. You can catch up to it all at Marketplace's Apple Economy special report.
Below the fold: The ABC and Marketplace videos, via YouTube
The re-burnishing of Apple's corporate image continues
Rob Schmitz gets his reward this week.
The China correspondent for American Public Media's Marketplace -- whose reporting exposed the lies in Mike Daisey's The Agony and the Ecstasy of Steve Jobs and who joined Ira Glass last month in Daisey's public humiliation on This American Life -- was given an exclusive tour inside an iPad factory, courtesy of Foxconn and Apple (AAPL) public relations.
He's MOREPhilip Elmer-DeWitt - Apr 8, 2012 8:13 AM ET
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