FORTUNE -- The first wave of Mac Pro stories arrived in June and covered what writers could glean about Apple's (AAPL) new high-end workstation from photo handouts and a spec sheet. The second wave arrived this week, with the first hands-on reviews. They're still pretty sketchy. For the full story, we're going to have to wait for the video pros -- and pro software optimized for the new specs.
Molly Wood, New York Times: Futuristic Mac Pro Has Power to Spare. "The design is obviously an indulgence. The Mac Pro is a charcoal gray cylinder that stands about 10 inches high and reflects back a distorted, slightly menacing view of the world. The outer layer of the tube is removable, displaying the Pro's innards in a pleasing industrial array. A cutout at the top of the cylinder creates a lip that acts as a handle, and a visual effect sadly reminiscent of either a trash can or an ashtray."
John Lagomarsino, Director / Editor at The Verge : "The design is sleek, but after working next to it, I can't help but feel there's something sinister about its unassuming looks. It's so straight, so shiny, so metallic — it reminds me of an oversized bullet waiting to be shoved down the barrel of some terrifying novelty sized shotgun. It's definitely got a military vibe that's a little unnerving... I love how quiet the machine is. It's impossible to hear over an external hard drive or ambient air conditioning noise, even under heavy loads. The only sign you'll have that it's cooling itself is the gentle rush of warm air coming out the top of the unit, which makes a surprisingly wide and uniform column of wind."
Dana Wollman, Engadget: Small, fast and in a league of its own. "It's hard to say if the Mac Pro is pricey, per se, given that there's nothing else quite like it. There are plenty of Windows-based workstations, certainly, but none are quite this small or quite this portable (many aren't quite this quiet, either). And if you're a creative professional already hooked into Mac-only apps like Final Cut Pro, this is really your only choice: The new Mac Pro is a serious improvement over the old model in every way, and is likely worth the upgrade. So, while $2,999 (let alone $10,000) is indeed a big investment, it's well worth it for people who live and die by their workstation, and for whom (rendering) time is money."
David Pierce, The Verge: At long last, the pros get some love. "In many ways, the Mac Pro is the fastest and most powerful Mac ever made. But today, as it stands, it's not a drop-in improvement that will instantly make any and every setup faster — its greatest tricks are enabled when software is specifically tuned to this hardware. Because this Mac Pro is now the de facto professional computer for Apple users, most important apps are virtually certain to be upgraded to support its particulars. There's clearly plenty of power here for almost any use case, but while we wait for software updates this machine isn't a particularly notable upgrade from the last-generation Pro, or the latest iMac."
Matt Hill, T3: Verdict. "Not since our first "eyes on" experience with Google Glass earlier this year has the entire T3 office crowded round just to catch sight of a piece of technology. People were gawping before we'd even turned it on."
A sampling of the "cons" in 717 Apple employee reviews.
FORTUNE -- "All happy families are alike. Each unhappy family is unhappy in its own way." -- Leo Tolstoy.
Apple (AAPL) is still one of the best places to work in America, according to Glassdoor's 2014 survey. But it dropped another spot in the report released Tuesday. There are now 34 U.S. companies -- and 15 tech companies -- rated higher by MOREPhilip Elmer-DeWitt - Dec 11, 2013 7:28 AM ET
Thinner, faster, lighter, etc.
FORTUNE -- On Oct. 22, the day the iPad Air was unveiled, Apple (AAPL) handed out a bunch of review units.
When the news embargo lifted Wednesday at 9 p.m. Eastern -- a day and half before the device was scheduled to go on sale -- the company got what it was hoping for: A flood of positive reviews.
Walt Mossberg, All Things D: Speed and Power Packed Into a Thin iPad Air. "I've been MOREPhilip Elmer-DeWitt - Oct 30, 2013 6:56 AM ET
Stung by the copy-cat label, Samsung set out to prove it can out-innovate the innovator.
FORTUNE -- "The curtain closed on this device," said CNBC's Jim Cramer after he read the New York Times' review of the Galaxy Gear, Samsung's pre-emptive strike at Apple's (AAPL) rumored iWatch.
Without an actual iWatch to copy, Samsung had to design its own. The Gear went on sale in the U.S. this week for $299.99, and now MOREPhilip Elmer-DeWitt - Oct 4, 2013 7:43 AM ET
No rotten tomatoes. The stock is starting to recover from last week's drubbing.
FORTUNE -- Apple (AAPL) should be pleased with the notices that came in overnight. All the reviewers so far have liked the new iPhones. The only question was which device they liked best.
Walt Mossberg, Wall Street Journal: A New Touch for iPhone. "After a week of testing the iPhone 5s, I like it and can recommend it for anyone MOREPhilip Elmer-DeWitt - Sep 18, 2013 7:56 AM ET
Mixed positives for Kutcher's performance, thumbs down for Joshua Michael Stern's film.
FORTUNE -- Expecting the worst, I was pleasantly surprised. My wife, who would die happy if she never heard another word about Apple (AAPL), thought the two-hour-and-seven-minute movie was about an hour too long.
Ashton Kutcher's "Jobs," opens Friday. I can't wait for Aaron ["The Social Network"] Sorkin to finish his. Neither, apparently, can the critics. Excerpts from the first reviews:
Peter Keough, Boston MOREPhilip Elmer-DeWitt - Aug 16, 2013 6:35 AM ET
They like it. But an earth shaker or an iPhone killer it is not.
FORTUNE -- The Moto X is Motorola's first phone since Google (GOOG) bought the company last year for $12.5 billion.
It's due out in late August or early September, depending on the carrier, and will sell for $200 with contract.
The usual reviewers got their hands on it last week. Comparisons with Apple's (AAPL) iPhone, Samsung's Galaxies and the HTC One were MOREPhilip Elmer-DeWitt - Aug 7, 2013 11:18 AM ET
The reviews on Twitter were especially harsh.
FORTUNE -- It didn't take long for the critics to weigh in on Apple (AAPL) CEO Tim Cook's performance at D:11 AllThingsD Tuesday night.
Thanks to the Internet -- and especially to Twitter -- the first reviews were posted before he left the stage. They were not very kind.
A representative sample:Adam Lashinsky, Senior editor at large, Fortune. The unbearable lightness of what Tim Cook says: The interview conducted MORE Philip Elmer-DeWitt - May 29, 2013 7:16 AM ET
Reporters wrote two kinds of second-day stories, with two very different takes.
FORTUNE -- A search of Google News the day after Tim Cook's Senate testimony on Apple's (AAPL) taxes turned up two kinds of stories.
Headlines reporting on the fact of the hearing tended to use metaphors of violence ("rip," "lambaste," "clash," "spar," "fend off") or of high-temperature torture ("grilled," "under fire," "hot seat").
But the journalists who reported on the atmospherics MOREPhilip Elmer-DeWitt - May 22, 2013 10:14 AM ET
Verdicts range from "magnificent, a classic" to "hefty and costly and power-hungry"
FORTUNE -- Apple's (AAPL) iPad is currently the most popular tablet computer in the enterprise, according to a Forrester Research survey released earlier this week. But what these workers -- Microsoft's (MSFT) target audience -- really wanted was a tablet that runs Windows.
Enter the Microsoft's Surface Pro. It's scheduled to be released Saturday. The first reviews came in overnight.
Walt Mossberg, Wall Street Journal: Surface Pro: MOREPhilip Elmer-DeWitt - Feb 6, 2013 7:12 AM ET
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