Few stocks involve more guessing than Amazon. The company is tightfisted when it comes to disclosing data or metrics.
By Kevin Kelleher, contributor
FORTUNE -- No matter how much research is done before an investment, there always remains a little bit of faith when it comes time to place a trade. People may mock analysts when their forecasts are off, but the analysts who aren't pressured by their firms to dress up MOREKevin Kelleher - May 9, 2013 5:00 AM ET
Ten years later, it's the sprawling digital mall known as the Apple iTunes Store.
FORTUNE -- Asymco's Horace Dediu contributed to the bouquet of articles celebrating the iTunes Store's 10th anniversary with a story for Billboard magazine and the bar chart above, posted with a score of eye-popping data points in Happy Birthday iTunes Store.
What struck me, looking at Apple's most recent SEC Form 10-Q, is that revenue from the iTunes Store MOREPhilip Elmer-DeWitt - Apr 29, 2013 9:02 AM ET
The first test of Apple's new guidance philosophy: Belief vs. reasonable confidence.
FORTUNE -- In January, when Apple (AAPL) reported its earnings for the December quarter -- its first fiscal quarter of 2013 -- the company made explicit a change most investors seem to have missed.
For years Apple had been low-balling Wall Street, offering revenue and earnings forecasts every three months so "conservative" they became a running joke. Every quarter, everybody MOREPhilip Elmer-DeWitt - Apr 21, 2013 7:36 AM ET
The Street's expectations for fiscal Q3 2013 are down at least 5% since early March
FORTUNE -- Although Apple (AAPL) investors are plenty nervous about next week's March quarter earnings report, the stock's drop to 16-month lows this week may have more to do with jitters about the next report -- the one for the quarter that ends in June.
The Street's consensus as of Friday, according to Thomson Financial's survey of MOREPhilip Elmer-DeWitt - Apr 20, 2013 8:26 AM ET
Piper Jaffray's Gene Munster says growth may not return until the back half of 2013
FORTUNE -- In February, Gene Munster predicted that Apple (AAPL) would get a boost this quarter from product announcements in March or April.
With March almost over and the quarter ending on Saturday, Piper Jaffray's senior Apple analyst issued a note to clients Tuesday warning that the company will have to get through a dry patch before MOREPhilip Elmer-DeWitt - Mar 26, 2013 6:43 AM ET
If Apple is about to report its best ever quarter, why does the stock keep falling?
FORTUNE (Hanoi) -- It's hard to reconcile the steep downward slope of the small chart above with the upward thrust of the two larger charts at right.
The first shows Apple's (AAPL) share price falling 27% since the close of the company's last fiscal quarter.
The second two charts show the consensus of the 67 analysts we MOREPhilip Elmer-DeWitt - Jan 15, 2013 4:05 PM ET
Over the past 8 quarters, it beat its EPS estimate by 42%, revenue by 18%
FORTUNE -- When it reports its results for the March quarter this afternoon, Apple (AAPL) will also release forward-looking statements about the June quarter in the form of three numbers: its guidance for revenue, earnings and gross margin.
The numbers Apple issues tend to be laughably conservative; the company always prefers to under- rather than over-promise. Nonetheless its MOREPhilip Elmer-DeWitt - Apr 24, 2012 8:15 AM ET
Apple's earnings grew 116% in Q1. So why is the Street is looking for 44% in Q2?
After Apple (AAPL) blew past everybody's expectations on Tuesday, reporting sales up more than 73% and earnings up nearly 116%, analysts up and down Wall Street rushed to revise their spreadsheets and issue new notes to clients. We got our hands on 39 of them -- plus a note from one analyst that his MOREPhilip Elmer-DeWitt - Jan 28, 2012 1:28 PM ET
What to make of those pesky forward-looking statements in today's earnings report
It used to be that traders rewarded or punished Apple's (AAPL) shares right after its earnings releases based not on the sales it reported for the past quarter, but on what the company said about the quarter to come. Apple tends to "guide conservatively," in the jargon of the trade, which Wall Street often interpreted as a disappointment.
But that MOREPhilip Elmer-DeWitt - Jan 24, 2012 7:24 AM ET
The company's quarterly income statement at a glance via Asymco's Horace Dediu
This "cascade" chart of Apple's (AAPL) fourth fiscal quarter of 2011, posted Monday by Asymco's Horace Dediu, takes some explanation.
At the simplest level, the height of the first column represents the company's top line ($28.27 billion total revenue) and the last column, in green, represents its bottom line ($6.62 billion profit).
As for the rest, Dediu offers some handy tips: (edited MOREPhilip Elmer-DeWitt - Nov 8, 2011 10:32 AM ET
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