Plus, video of Steve Jobs giving a tour the first store, which opened 10 years ago today
"I give them two years before they're turning out the lights on a very painful and expensive mistake," Channel Marketing Corp. president David Goldstein told Businessweek as Apple (AAPL) was launching its first foray into computer retailing. Ten years later, let's look at the numbers:
325 stores in 11 countries, 87 outside the U.S.
2.5 million MORE
Four times as many people now visit Apple Stores as go to Major League Baseball games
A throw-away stat on Business Insider last month comparing the number of visitors to Apple's (AAPL) retail stores last quarter (71.1 million, down from 74.5 million during the Christmas quarter) to Major League Baseball attendance figures for the entire 2010 season (73.6 million) got me thinking.
Could it be that Apple is more popular than America's MOREPhilip Elmer-DeWitt - May 8, 2011 8:02 AM ET
A gun battle in a California Apple Store leaves one suspect dead -- a first for Apple
At 6:45 a.m. Monday, according to police, two armed men smashed the glass door of the Otay Ranch Apple Store in Chula Vista, Calif., and came upon the store manager and a security guard. One of the suspects pulled out a pistol and began shooting. The guard, who was armed, returned fire.
In the ensuing MOREPhilip Elmer-DeWitt - Apr 7, 2011 2:42 PM ET
A temporary retail outlet to service the tech enthusiasts gathering in Austin for SXSW
Last year, 35,000 people descended on Austin, Texas, for South by Southwest, a music, film and interactive technology festival that has become one of the premier social -- and drinking -- events in the high-tech calendar.
As it happens, this year's SXSW opens Friday -- launch day for the iPad 2. Anticipating that its two Austin-based retail stores MOREPhilip Elmer-DeWitt - Mar 10, 2011 8:28 AM ET
It can feel like a cult, he says. And behind the scenes, it's "all sell, sell, sell!"
Apple's (AAPL) 46,600 employees tend to like where they work, and it's rare that one talks out of school.
But in the current issue of Popular Mechanics, of all places, an Apple retail store employee talks candidly -- if anonymously -- about what's going on behind those whoops, hollers and high-fives.
A few MOREPhilip Elmer-DeWitt - Feb 18, 2011 7:19 AM ET
Revenues soared 95.2% last quarter. In 2009, they fell sharply. Charlie Wolf explains.
No Wall Street analyst follows Apple's (AAPL) retail operations more closely than Needham's Charlie Wolf, who has been using quarterly in-store sales as a metric for how well the Apple Stores are doing in general.
But you can sense his frustration in a note to clients issued earlier this week in which he reports that in-store sales, while up MOREPhilip Elmer-DeWitt - Jan 27, 2011 9:57 AM ET
Since late November, retail stores in four states have been hit by nighttime burglaries
Apple (AAPL) doesn't like to talk about it, but its products have become a favorite target of robbers, pickpockets and burglars. According a reporter who covers the New York City Police Department, iPods and iPhones regularly top the list of items lifted from Big Apple subway passengers.
And now, as Christmas approaches, Apple Stores across the U.S. have MOREPhilip Elmer-DeWitt - Dec 16, 2010 8:36 AM ET
With the big box consumer gadget chain's revenues down, it seems shoppers are heading to specialty stores or online to get their goods.
Though holiday shopping has been surprisingly healthy so far, particularly online, Best Buy is feeling the pain associated with fickle consumer trends. For its third quarter ending November 27, Best Buy (BBY) reported revenues of $11.89 billion, less than the $12 billion the company pulled in the MOREJP Mangalindan, Writer - Dec 14, 2010 5:35 PM ET
Major retailers like Wal-Mart and Home Depot are battling the web sites that post their ads early, but they may have to shoulder some of that blame.
By Daniel Roberts, reporter
Next week brings more than one American tradition: Thanksgiving turkey followed by a rush of frenzied bargain-hunters at the malls on Black Friday.
Unfortunately for some retailers, the Internet has added a new layer to the tradition: their ads posted and MORENov 19, 2010 12:41 PM ET
Another big payday for Apple's senior vice president for retail
Ron Johnson, the man Steve Jobs hired from Target (TGT) to create the Apple Store -- and who famously persuaded his boss, over Jobs' initial objections, to include a Genius Bar -- has joined the string of top Apple (AAPL) executives taking advantage of the stock's recent run-up to cash in some options.
According to an SEC Form 4 filed Saturday, Johnson MOREPhilip Elmer-DeWitt - Oct 30, 2010 10:35 AM ET
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