FORTUNE -- Apple's (AAPL) iPhone may be approaching saturation in North America, but Latin America is wide open territory.
Brazil is particularly interesting. It's the largest country on the continent (pop. 200 million) and it's demonstrated an appetite for iPhones despite prices that are the highest in the world. Due to stiff import duties, an unlocked iPhone 5s that sells for $649 in the U.S. costs 2,799 reais ($1,174) in Brazil.
Still, the estimated 1,700 Brazilians who gathered Saturday at Rio de Janiero's Village Mall for the opening of the first Apple Store in South America didn't seem to be suffering from sticker shock. And when Foxconn's new Brazilian factories start churning out iPhones that aren't subject to import taxes, those prices could come down dramatically.
"Rio is an amazing city," CFO Peter Oppenheimer told a local news outlet by telephone. "And we want the store running for the FIFA World Cup and the Olympics in 2016."
How the sources of Apple's revenue shifted between 2010 and 2014.
FORTUNE -- Following up on Wednesday's snapshot of Apple's (AAPL) Q1 revenue by region -- which saw Greater China grow 29% and the Americas shrink 1% -- I've gathered the past four years of a data and summarized them in three charts.
The top graph shows revenue by operating segment (i.e. geographical region plus retail). The bottom shows share of revenue MOREPhilip Elmer-DeWitt - Jan 30, 2014 6:23 AM ET
Exclusive: The fashionable eyeglasses purveyor more than doubles its total investment.
FORTUNE -- Warby Parker has raised $60 million in its latest round of venture capital funding, led by its biggest investor, Tiger Global Management. The amount tops the $55 million that the trendy eyewear maker scored in its three previous rounds combined.
Other existing investors also re-upped, including General Catalyst Partners (which led its Series B round), Spark Capital, Thrive Capital, MOREBeth Kowitt, Writer - Dec 20, 2013 5:00 AM ET
A portable vinyl record player that resembles a small suitcase. A $300 radio named after a picturesque Swiss city. A silver-plated yo-yo. Apparel retailers see the holiday season as a chance to reinforce their position in the market, and they're doing so without selling clothes at all.
FORTUNE -- Richard Tymkiw, a 59-year-old attorney from London, walked into the Urban Outfitters store on Fifth Avenue in New York City looking for a shirt MORECaroline Fairchild - Dec 18, 2013 3:07 PM ET
For Jess Lee, the co-founder and chief executive of fashion discovery website Polyvore, leadership is always on trend.
FORTUNE—Jess Lee, the 31-year-old CEO and co-founder of fashion discovery site Polyvore, is party natty, part nerd: she has a Bachelors of Science in computer science from Stanford University, is a former product manager at Google, and runs a website that helps people discover and shop for fashion, beauty, and home décor products MOREChanelle Bessette - Nov 20, 2013 10:43 AM ET
The new -- and only -- woman in Apple's top ranks is the talk of the tech world.
FORTUNE -- Tim Cook's pick to head his retail operations may be famous in the fashion business, but it took Apple (AAPL) watchers -- most of whom have never set foot in a Burberry outlet -- much of Tuesday to figure out who Angela Ahrendts is.
Then the pundits weighed in.
Henry Blodget, Business Insider: "One question that arose MOREPhilip Elmer-DeWitt - Oct 16, 2013 10:23 AM ET
Angela Ahrendts' move to Apple is big news in Britain and the fashion world.
FORTUNE -- Having apparently learned his lesson when he went down market and tapped John Browett, the head of Dixons, to run Apple's (AAPL) retail empire, Tim Cook went up market this time and replaced Browett with the CEO of a 157-year-old British luxury brand.
By the time Americans woke up to the press release announcing that Angela Ahrendts, the MOREPhilip Elmer-DeWitt - Oct 15, 2013 7:45 AM ET
A company called Placed is applying some of the methods used online to the real world.
FORTUNE -- Foot traffic at bookstores rose by 27% in the first quarter of this year, according to a report issued this week by Placed, a Seattle-based company that aims to bring Internet-like marketing analytics to the offline world.
That seems like a surprising number. It's hard to know for sure how accurate it is, or MOREDan Mitchell, contributor - May 24, 2013 12:07 PM ET
The fast-growing payments startup is making an aggressive play for larger retailers.
FORTUNE -- Early last year, Square, Jack Dorsey's fast-growing mobile payments startup, made an unusual hire: Jesse Dorogusker, an Apple hardware executive who was responsible for docking stations, headphones, and other peripherals, joined as vice president of hardware. The move foreshadowed a foray into gadgets by Square, which is best known for its white plastic credit card reader for iOS MOREMiguel Helft, senior writer - May 14, 2013 11:23 AM ET
Meet the Apple Store employees who tweet anonymously about their silly clients
FORTUNE -- Ever wanted to know what those preternaturally cheerful workers in colored T-shirts really think about working retail for Apple (AAPL)?
9to5Mac's Mark Gurman opened a window on their secret thoughts this week with a feature story about "Apple Anonymous" -- an underground society of Apple Store employees who tweet anonymously about life on the floor and behind the MOREPhilip Elmer-DeWitt - Mar 23, 2013 6:23 AM ET
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