An excerpt from a pre-Macintosh presentation in which he formulates a favorite analogy
Apple (AAPL) had recently taken out a two-page ad in Scientific American that quoted Jobs comparing personal computers to "bicycles for the mind," and Holt in 1981 issued an edict that all references to Macintosh should henceforth be changed to Bicycle.
For a few weeks, Rod would reprimand anyone who called it "Macintosh" in his presence, but the new name never acquired any momentum. Finally, around a month after his original order, after someone called it "Macintosh" again, he threw up his hands in exasperation and told us, "I give up! You can call it Macintosh if you want. It's only a code name, anyway."
An early reference to the bicycle analogy showed up this week in a Steve Jobs presentation circa 1980. The full 22-minute video was donated to the Computer Museum by Regis McKenna and can be seen here.
In the one-minute excerpt below, Jobs -- looking like the computer pirate he fashioned himself to be -- begins to make the analogy, but doesn't quite drive it home.
The analogy lives on as the logo for the Apple University Consortium:
What do these three have to do with one another? Frank Rich finds a thread
"Nothing has revealed how much the class warriors of the right and left of our time have in common," writes Frank Rich in the Oct. 23 issue of New York Magazine, "than the national outpouring after Steve Jobs's death."
Rich, who left his high-profile perch on the OpEd page of the New York Times earlier this year to be MOREPhilip Elmer-DeWitt - Nov 6, 2011 3:00 PM ET
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