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* With just a 27% share of the U.S. search market, Reuters argues Microsoft should find a buyer for online search engine Bing. (Reuters via The New York Times)
* Google is revising its approach towards Google + users who for one reason or another don't use their full, real names MOREJP Mangalindan, Writer - Jul 26, 2011 7:53 AM ET
While new board member Reed Hastings can help Facebook, the social network has a lot to offer Netflix as well.
FORTUNE -- Netflix Chief Executive Reed Hastings made a strategically brilliant move for the business Friday when he announced plans to join Facebook's board of directors. Since it was founded in 1997, Netflix (NFLX) has risen from a start-up that took down Blockbuster with its red-enveloped videos by mail to the MOREJessi Hempel, writer - Jun 27, 2011 9:36 AM ET
By Kevin Kelleher, contributor
For all the reasons a Nokia merger wouldn't work, Netflix can be the core of Microsoft's answer to Apple's iCloud -- and provide Ballmer a canny co-CEO.
FORTUNE -- Poor Steve Ballmer. Standing at the helm of one of the computer age's biggest success stories while its brand withers and its stock languishes at the same level it traded at in 1998. Shareholders are increasingly unhappy with him. MOREJun 8, 2011 1:14 PM ET
Reed Hastings' disruption tour continues as Netflix weighs ploughing its profits into an original series. "It's not TV, it's HBO" may soon be "It's not HBO, it's Netflix."
Update: 24 hours later, it's official. "Netflix has committed to a minimum of 26 episodes," the press release reads, of "House of Cards." That sounds like 2 seasons worth, and it should begin, um, "airing" in late 2012. Kevin Spacey and David Fincher MOREMichael V. Copeland, Senior Writer - Mar 17, 2011 10:29 AM ET
The company uses a mix of subscriber information, user ratings, rentals, and cool computer algorithms to predict what kinds of entertainment you might enjoy streaming.
Back to Reed Hastings: Leader of the packMichael V. Copeland, Senior Writer - Nov 18, 2010 12:00 AM ET
Executives from Silicon Valley to Hollywood to Wall Street admires his savvy persistence - and his company's cool culture. The secret to the Netflix CEO's success? He never stops looking over his shoulder.
Reed Hastings isn't supposed to be here -- not on a list of the year's top businesspeople, and certainly not on the cover of Fortune. His DVD-by-mail company, Netflix, was supposed to have flamed out by now, a MOREMichael V. Copeland, Senior Writer - Nov 18, 2010 12:00 AM ET
How To Recommend Movies (and Win $1 million)
It was like the machine learning world's version of "American Idol" Monday in New York: A seven-man multinational group dubbed BellKor's Pragmatic Chaos was awarded $1 million by Netflix (NFLX) CEO Reed Hastings as the winners of the Netflix Prize.
Cooked up three years ago by Hastings, the Netflix Prize challenged all comers to improve the recommendation technology used by the online movie rental MOREMichael V. Copeland, Senior Writer - Sep 21, 2009 10:15 AM ET
Finally, a Powerpoint presentation worth reading
It isn't often that I get convinced to read through a slide deck 128 images long. But after the fourth startup CEO, in this case Jonathan Sposato, CEO of online photo-editing service Picnik brought it to my attention; I sat down to give "Reference Guide on our Freedom & Responsibility Culture" a gander.
The slide deck, which can be found here, contains the distilled thinking of MOREMichael V. Copeland, Senior Writer - Aug 26, 2009 7:27 AM ET
Penelope Patsuris - Jul 21, 2009 1:51 PM ET
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