Red Sale

Crowds rush Apple's Chinese stores for 'Red Friday' discounts

January 10, 2014: 10:02 AM ET

"It's like a refuge camp!" wrote Jason Ng, who tweeted this photo from Hong Kong.

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Photo: Jason Y. Ng

iPhone prices trimmed 7%

iPhone prices trimmed 7%

FORTUNE -- No, these aren't customers lining up for the launch of the iPhone at China Mobile (CHL). That event is scheduled for Jan. 17, a week from now.

These are shoppers at Apple's (AAPL) Hong Kong store drawn by the discounts the company is offering for its second-annual Asian Red Friday sale.

This year, eligible countries include China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Thailand. Previous years have seen modest price cuts on select Macs, iPads, iPods and various Apple-made accessories.

Thanks @jasonyng for the photo.

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