Race to the Top

Play to win: The game-based economy

September 3, 2010: 10:44 AM ET

Companies are realizing that "gamification" -- using the same mechanics that hook gamers -- is an effective way to generate business.

Since the advent of videogames, skeptics have questioned their inherent value: why do players spend hours accruing virtual points working towards intangible rewards?

Chalk it up to basic human behavior, which game makers have been trying to understand and appeal to for decades. The more effective a game resonates with users, the better its sales. The developer's goal is to design a structure and system of rules in which players will a) enjoy the process or journey, and b) create a sense of added value. As gamers and developers have found, a fun process coupled with a system for incentives or rewards for a job well done can become downright addictive.

So it's no surprise to some gamers -- including yours truly -- that the very same game-play mechanics that hook players are slowly wending their way into other parts of the economy, too. More

Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.