Expected to easily beat guidance. iPad sales should up a lot, iPhones down a bit.
FORTUNE -- Following a pattern that has become familiar to hard-core Apple (AAPL) watchers, the company announced today that it has scheduled its earnings call for the third fiscal quarter of 2012 on the first Tuesday three weeks after the last Saturday of the quarter, which ended June 30.
Got that? If so, you should already know that the MOREPhilip Elmer-DeWitt - Jul 2, 2012 7:24 PM ET
There are, in fact, limits to how far the stock can fall
FORTUNE -- Watching Apple's (AAPL) share price see-saw over the past three weeks -- up to $644, down to $555, up to $618, down to $581 -- investors might well wonder whether there's any limit to how high or, more to the point these days, how low the stock can go.
To set some guidelines, we asked Bullish Cross' Andy MOREPhilip Elmer-DeWitt - May 3, 2012 5:45 AM ET
In two weeks, the company's value had been pulled down by nearly one Amazon
FORTUNE -- In the words of Jason Schwarz:
"If you can keep a good stock down then you are able to load up for the ride back up. It's like a slingshot -- the harder you pull, the more propulsion you generate." -- Apple: Seven reasons shorts love it
There was a lot of pent-up value in Apple (AAPL) MOREPhilip Elmer-DeWitt - Apr 26, 2012 7:04 AM ET
Visualizing Apple's growth in earnings, revenue and margins
FORTUNE -- Asymco's Horace Dediu has posted a couple of charts that show better than I could tell the significance of Apple's (AAPL) quarterly results.
The first graphs the rise in Apple's growth- and operating-margin percentages. Dediu's two-word TwitPic comment: "Simply breathtaking."
Below, an up-to-date version of the chart with which Dediu tracks Apple's quarterly net sales and earnings growth rates.
Click here to read his commentary.Philip Elmer-DeWitt - Apr 25, 2012 12:50 PM ET
Unbridled enthusiasm (almost) across the board
FORTUNE -- With no apologies for having underestimated Apple's (AAPL) earnings in the walk-up to Tuesday's results (see here), the Street rejoiced in another record quarter.
Topeka's Brian White: #1 in Consumers' Hearts, Apple Fever Rocks On. "Last night, Apple's performance once again demonstrated how quickly Apple fever is spreading around the world and this trend continues to drive meaningful upside in the Company's financial results. MOREPhilip Elmer-DeWitt - Apr 25, 2012 8:19 AM ET
Having fallen nearly 13% since April 10, the stock popped 7.44% on the news
FORTUNE -- After losing more than $70 billion in market value in two weeks, Apple (AAPL) capped one of the strangest earnings walkups in memory by handily beating all but the most optimistic estimates, reporting record March quarter earnings of $12.30 per share on sales of $39.2 billion.
Shares reversed course as soon as the news broke, climbing more MOREPhilip Elmer-DeWitt - Apr 24, 2012 5:04 PM ET
Why is the market so freaked by the activation numbers from Verizon and AT&T?
FORTUNE -- Just when it was supposed to start its pre-earnings rebound, Apple (AAPL) headed south again, opened down $8.79 (1.5%) Tuesday morning in reaction -- according to the talking heads on CNBC -- to the news that AT&T (T) activated only 4.3 million iPhones last quarter, down from 7.6 millon in the Christmas quarter.
On top of MOREPhilip Elmer-DeWitt - Apr 24, 2012 11:06 AM ET
Over the past 8 quarters, it beat its EPS estimate by 42%, revenue by 18%
FORTUNE -- When it reports its results for the March quarter this afternoon, Apple (AAPL) will also release forward-looking statements about the June quarter in the form of three numbers: its guidance for revenue, earnings and gross margin.
The numbers Apple issues tend to be laughably conservative; the company always prefers to under- rather than over-promise. Nonetheless its MOREPhilip Elmer-DeWitt - Apr 24, 2012 8:15 AM ET
If the stock is going to rebound in advance of earnings, it's running out of time
FORTUNE -- In mid-morning trading Monday, Apple's (AAPL) share price dropped below the technical traders' favorite Maginot lines: the 50-day moving average and the bottom Bollinger Band.
By 10:56 a.m., Apple was trading at $556.64, nearly 13.6% below its April 10 intraday high of $644.
Several indicators suggest that the panic profit taking may be over. Apple MOREPhilip Elmer-DeWitt - Apr 23, 2012 11:22 AM ET
Will Apple tank on Tuesday or set new record highs? These guys think they know.
FORTUNE -- You'll find them on Seeking Alpha, often posting with agendas hidden under pseudonyms like Options Pundit, Income Hunter and Jaded Consumer.
And with Apple's (AAPL) stock dropping 11% from a record high two trading before a pivotal quarterly earnings report, they're full of free -- and often conflicting -- advice.
Paul Zimbardo advises investors to Buy Apple Before MOREPhilip Elmer-DeWitt - Apr 23, 2012 8:23 AM ET
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