Q2 2014

How many Macs did Apple sell last quarter?

April 19, 2014: 5:26 AM ET

The estimates range from 3.7 million to 4.8 million. Average: 4 million, up 2.8% from 2013.

Click to enlarge.

Click to enlarge.

FORTUNE -- Once Apple's (AAPL) biggest money maker, the Mac at 12% of total revenue is now No. 3 after the iPhone (52%) and iPad (20%).

[No. 4 at 7.6% and climbing fast is the category Apple calls "iTunes, Software and Services."]

The good news for the axis of Apple's digital hub strategy is that the year-over-year declines the Mac suffered for four quarters in a row in fiscal 2013 may have come to a halt.

Although a third of the 33 analysts we've heard from so far -- 13 amateurs and 20 Wall Street professionals -- think Apple will report another decline in unit sales next week, two thirds believe sales actually rose year over year.

The average analyst's estimate is just over 4 million Macs, a 2.8% increase over the same quarter last year. The pros (at 4.1 million) are slightly -- but only slightly -- more bullish than the amateurs (4 million) this time around.

The high estimate of 4.84 million Macs, submitted by ISI's Brian Marshall, would represent year-over-year growth of 22.5%. The low estimate (3.65 million) from the Braeburn Group's Kirk Burgess, would mean a decline of 7.6%.

We'll find out who was closest to the mark when Apple reports its fiscal Q2 2014 earnings after the markets close on Wednesday, April 23.

Below: The individual analyst's estimates -- pros in blue, indies in green. Thanks one again to Posts at Eventide's Robert Paul Leitao for pulling together the Braeburn Group numbers.

Screen Shot 2014-04-19 at 10.14.54 AM

  • How many iPads did Apple sell last quarter?

    The analysts' estimates range from 15 million to nearly 22 million. Average: 19.3 million.

    FORTUNE --Although the heyday of the iPad -- when it basically owned the tablet computer market -- may be over, the product line is still Apple's (AAPL) second most important source of revenue, holding steady at roughly 20% of total sales.

    With growing competition and the rise of the phablet (mini-tablets that double as phones), nobody is expecting a repeat of MORE

    - Apr 18, 2014 6:57 AM ET
  • How many iPhones did Apple sell last quarter?

    The analysts' estimates range from 34 million to nearly 43 million. Average: 38.2 million.

    FORTUNE -- In the analysts' notes to investors leading up to Apple's (AAPL) quarterly earnings report next week, the iPhone is topic No. 1.

    And with good reason. iPhone sales remain the company's single biggest source of revenue -- 52.6% of total revenues, to be specific, at this time last year.

    In a note issued Wednesday, Bernstein's Toni Sacconaghi rattled off a list MORE

    - Apr 17, 2014 2:02 AM ET
  • Apple's financial results for fiscal Q2 2014 due out April 23

    The conference call with analysts will be webcast live at 5 p.m. Eastern.

    FORTUNE -- Apple's (AAPL) Monday posted the date and time of the company's earnings report for the second fiscal quarter of 2014 on its Investor Relations website.

    Date: Wednesday April 23
    Time: 2 p.m. PT, 5 p.m. ET

    I'll be traveling around Europe for most of April, but will be covering the news from Paris, the gods of Wi-Fi permitting.

    - Mar 31, 2014 6:46 PM ET
  • Apple chart of the day: From 66% revenue growth to 9.2%

    Without a new product, says a prominent amateur analyst, Apple may be stuck below 10%.

    FORTUNE -- Robert Paul Leitao manages a Los Angeles Catholic Church by day, but his real devotion is to Apple (AAPL).

    When I first met him, Leitao was running The Mac Observer's Apple Finance Board, which he moved to LinkedIn a few years ago and renamed AAPL Independent Analysts. He also founded the Braeburn Group, and every quarter he pulls together his members' estimates for Fortune's Apple MORE

    - Mar 30, 2014 1:15 PM ET
  • Apple ends Q2 down 3.5%

    The Street is looking for 0.4% earnings growth with revenues off -0.1% from last year.

    FORTUNE -- A ho-hum three months.

    That was the consensus of Apple (AAPL) analysts Saturday, the last day of the company's second fiscal quarter of 2014. (See Yahoo snapshot, attached.)

    Ho-hum also describes the performance of Apple's share price for the quarter -- down about $20 (-3.5%) while the broader market was scoring modest gains (S&P 500 up 0.8%).

    That's a bit out of character, given Apple's past and its future prospects.

    The spreadsheet below shows the MORE

    - Mar 29, 2014 1:16 PM ET
  • All eyes on Apple Inc.

    Can Cupertino still pull a rabbit out of the hat? We'll find out this afternoon.

    FORTUNE -- "We believe fundamentally that people love surprises." 

    That was Tim Cook explaining to ABC's David Muir Friday why he wasn't going to answer any questions about future devices. Like Steve Jobs, Cook believes in the big reveal, on stage, with the global media watching -- at least when it comes to new products and services.

    For quarterly financial MORE

    - Jan 27, 2014 10:15 AM ET
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