Microsoft's ads make Google's email scanning sound sinister, but its own scanning - to block spam - isn't much different.
FORTUNE -- Microsoft's anti-Google "Scroogled" campaign is based largely on the contention that rival Google "goes through" private email in order to target ads at users based on keywords. And that's technically true. It's also technically true that Microsoft, too, "goes through" private email, though its intent is different: Microsoft's Outlook.com MOREDan Mitchell, contributor - Mar 5, 2013 4:03 PM ET
'Do Not Track' sounds a lot like 'Do Not Call.' But unlike telemarketing, online ad-tracking takes place unobtrusively, behind the scenes.
FORTUNE -- Legislation to give Internet users the right to prevent advertisers from tracking their online activities was re-introduced in the Senate on Thursday. It has little chance of passing.
The proposed Do Not Track Online Act sounds a lot like the very popular federal Do Not Call legislation that was MOREDan Mitchell, contributor - Mar 4, 2013 6:45 AM ET
To advance its surprisingly negative "Scroogled" campaign against Google, Microsoft is directing people to Care2, a petition site aimed at "making the world a better place." Care2 is reconsidering its terms of service.
FORTUNE -- The main reaction to Microsoft's "Scroogled" ad campaign against Google has been surprise at the level of negativity. "Fearmongering," The Verge calls it.
The campaign tells Internet users that they're being "scroogled" by Google's practice of "reading" data MOREDan Mitchell, contributor - Feb 15, 2013 10:36 AM ET
Google's social media technology is finally giving Facebook a run for the money. But where it may really differentiate itself is in its privacy policies.
by Kevin Kelleher, contributor
FORTUNE – In the web industry, imitation is much more than a sincere form of flattery. It's an admission of another's success, and an effort to catch up to the industry leader in hopes of surpassing them.
In social media, Facebook has been the MOREJul 12, 2011 11:00 AM ET
Google has agreed to receive an independent review of their privacy procedures once every two years as well as a user opt-in requirement before privacy changes are enacted.
In a blog post today, Google (GOOG) outlined an agreement with the FTC over privacy concernes connected to the release of Google Buzz in February of 2010. Specifically, if users took no action to change defaults, Google disclosed on users' Google profile a MORESeth Weintraub - Mar 30, 2011 11:01 AM ET
Deemed legal in Germany, and gets off with a small fine for 'spying' in France.
A German court has ruled that Google (GOOG) Steetview is legal. A German woman had sued the Mountain View, California company stating that she fear that photos of her, her family and the front of her house would be posted on Google Street View and would thus violate her property and privacy rights.
The court ruled that it MORESeth Weintraub - Mar 21, 2011 6:36 PM ET
A Wall Street Journal investigation caught smartphone apps sharing information with advertisers about users' age, gender, location, political views and even sexual orientation
Grindr is a free social networking application for Apple's (AAPL) iPhone, iPad and iPod touch that uses the devices' geolocation technology to help gay and bisexual men see photos, chat with and hook up with partners that happen to be nearby.
What Grindr's more than 1 million users may MOREPhilip Elmer-DeWitt - Dec 18, 2010 8:12 AM ET
Some users are worried the new Tag Suggestions feature further erodes at their privacy. Here's why it won't.
Facebook took the next step in revamping its photo services this week with the launch of Tag Suggestions, a facial recognition feature that scans faces in your photos and offers up suggestions of who they are from your list of friends. Currently being tested with a small, undisclosed group of users, Tag MOREJP Mangalindan, Writer - Dec 16, 2010 3:07 PM ET
A drop in the bucket for the search behemoth.
Google today settled the class action lawsuit it earned when it launched Google Buzz without any privacy controls. Google Buzz is a social networking tool similar to Twitter that allows users to share information with their connections. In order to jumpstart users' social graph, Buzz users were automatically, and publicly, linked to people they often Gmail-ed with. That made for some embarrassing connections.
Google (GOOG) MORESeth Weintraub - Nov 2, 2010 4:39 PM ET
How the largest social network can pursue both its own objectives and its customer needs.
by Inder Sidhu, contributor
No. 6 on the list of "Most Hateable Companies Not Named BP"?
Ouch. That's got to hurt.
So how did Facebook, a destination of choice to more than 500 million people, get cast in such a poor light? The same way a lot of technology companies falter: it made a false choice that it never MOREOct 18, 2010 12:42 PM ET
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