Android Pushes Past 80% Market Share While Windows Phone Shipments Leap 156.0% Year Over Year in the Third Quarter
To IDC's credit, it couched most of its numbers in the proper context. It pointed out, for example, that the "amazing" 156% increase in Microsoft (MSFT) Windows Phone shipments was on top of a "very small base," and that although Apple's smartphone share fell, sales of the iPhone actually increased in what is traditionally one of the iPhone's slowest quarters.
But most of the tech reporters who covered the story missed those subtleties. Drawing on Charles Arthur's excellent backgrounder on what's wrong with measuring market shares, I rated Tuesday's headlines on Techmeme by the following criteria. Did the reporter...
Nobody -- not even IDC -- hit every checkpoint, but some did better than others.
Below: IDC's Q3 numbers.
Decoding the hidden messages in Apple's e-mail teasers.
FORTUNE -- In advance of Tuesday's special event -- announced last week with the graphic at right -- The Verge's Jacob Kastrenakes has collected a decade's worth of these press invitations, 27 in all, including the invite, above, to the 2010 Macword at which Steve Jobs unveiled the iPhone.
Journalists have made a parlor game of trying each time to divine from the art and tag MOREPhilip Elmer-DeWitt - Oct 21, 2013 11:26 AM ET
Reporters wrote two kinds of second-day stories, with two very different takes.
FORTUNE -- A search of Google News the day after Tim Cook's Senate testimony on Apple's (AAPL) taxes turned up two kinds of stories.
Headlines reporting on the fact of the hearing tended to use metaphors of violence ("rip," "lambaste," "clash," "spar," "fend off") or of high-temperature torture ("grilled," "under fire," "hot seat").
But the journalists who reported on the atmospherics MOREPhilip Elmer-DeWitt - May 22, 2013 10:14 AM ET
In a rare 1997 Q&A, Steve Jobs talks about killing products, taking lumps and saying "no"
I don't known where he found it, but a YouTube user who calls himself superapple4ever has put his hands on a video of Steve Jobs doing a Q&A at the end of Apple's (AAPL) 1997 Worldwide Developers Conference -- his first after he returned to the company.
The full video, posted here, runs for more than MOREPhilip Elmer-DeWitt - Jun 17, 2011 12:37 PM ET
As any reporter who covers Apple knows, its fans -- and detractors -- are quick to find bias in almost any press report. Farhad Manjoo, who writes the Machanist column for Salon, tells the story of Walt Mossberg's 2004 review of the iMac G5 in the Wall St. Journal. It began:
I am writing these words on the most elegant desktop computer I've ever used, a computer that is not only MOREPhilip Elmer-DeWitt - Mar 18, 2008 8:31 AM ET
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