Press conference
Apple's elusive press conference video
July 18, 2010: 9:55 AM ETThe company was quick to post the "Antennagate" press conference. It's about that link ...
[UPDATE: The problem I describe below was fixed shortly after this was posted, which may explain why so many readers suggested in their comments that I'd finally lost my marbles.]
I'm as sick of writing about the iPhone 4's antenna as you probably are of reading about it. But since nobody else seems to have taken note of this public relations oddity, I'll step up to the plate.
Less than an hour after the conclusion of Steve Jobs' Friday press conference -- the one in which he announced that he would be giving away free iPhone 4 cases -- Apple (AAPL) had posted the video on its home page. Like most reporters who covered the event, I copied and pasted the URL as soon as it appeared.
The only problem was, that URL took you not to Jobs' July 16 press conference, but to his June 7 keynote -- an event that put the iPhone 4 in a much better light.
I assumed this was an oversight, and that someone at Apple would quickly fix it.
But two days later, nothing has changed. The link posted by everyone from GigaOm to the Huffington Post still takes you to the wrong place. And you can't get to the press conference through Apple's See all Apple Event Videos.
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Reactions to Steve Jobs' performance
A sampling of opinions -- the good, the bad and the ugly
Given how much attention Apple (AAPL) was getting before Steve Jobs' "Antennagate" press conference Friday -- CNBC greeted it with a countdown clock and eight simultaneous talking heads -- it's not surprising that his performance got widely reviewed. We counted 131 headlines on Techmeme Saturday morning, not including the 52 links to live blogs of the event.
Reactions were predictably MORE
Philip Elmer-DeWitt - Jul 17, 2010 6:52 AM ETPosted in: Apple, Consumer Reports, Death Grip, Gene Munster, iPhone 4, Katy Huberty, Micheal Arrington, Press conference, Steve Jobs -
What Steve Jobs will say on Friday
Several scenarios have been proposed. This is the one that sounds best to us.
Apple (AAPL) has finally acknowledged that its new iPhone has a serious public relations problem, and the company has responded by scheduling -- with extraordinarily short notice -- a Friday press conference on its campus in Cupertino, Calif.
The plan is to get what it considers the key media outlets and opinion makers in technology in the same MORE
Philip Elmer-DeWitt - Jul 15, 2010 6:59 AM ET -
Apple to address iPhone 4 issue Friday
Invites reporters on short notice to Cupertino for an extraordinary press conference
After three weeks of mixed reviews, user complaints, short-tempered e-mails, class-action lawsuits, falling share prices and ribbing from late-night comedians, Apple (AAPL) seems to have woken up to the fact that it has a problem.
On Wednesday afternoon its PR staff began contacting reporters to invite them to a special event Friday at 10 a.m. PDT (1 p.m. EDT) in MORE
Philip Elmer-DeWitt - Jul 14, 2010 10:57 PM ET
