FORTUNE -- I can't swear that Peter Oppenheimer's nine and a half minutes before the cameras in the attached YouTube video is the first televised press conference of his 17-year career at Apple (AAPL), but I've never seen him do another.
Apple's chief financial officer -- the man in charge of the company's umpteen billions -- is usually heard but not seen reading the quarterly results and playing second fiddle to Tim Cook during Apple's telephone calls with analysts.
But there he was Wednesday, the day after the Cupertino city council unanimously approved the company's plans for its new "spaceship" headquarters, fielding questions on camera from the filthy press.
There was a bit of news in his presentation. He offered some detail about the building's energy efficiency ("there won't be one atom of carbon emitted into the atmosphere"). And he confirmed that Apple will still need the old headquarters at One Infinite Loop to house a company that is, in Steve Jobs' words, "growing like a weed."
But mostly it was a demonstration of how a disciplined Apple senior executive stays calmly on script, repeating well-tested phrases ("we can't wait to get started" ... "we're thrilled" ... "excited" ... "humbled" ... "the greatest team in the industry" ... "collaborative culture" ... "surprise and delight our customers" ... "innovate for decades to come") even under hostile questioning.
Best moment: Oppenheimer's reaction to the persistent reporter who wanted to know if the building could be subdivided -- perhaps into condos? -- after Apple is long gone.
Oppenheimer's bit starts at the 4:04 mark.
The company was quick to post the "Antennagate" press conference. It's about that link ...
[UPDATE: The problem I describe below was fixed shortly after this was posted, which may explain why so many readers suggested in their comments that I'd finally lost my marbles.]
I'm as sick of writing about the iPhone 4's antenna as you probably are of reading about it. But since nobody else seems to have taken note MOREPhilip Elmer-DeWitt - Jul 18, 2010 9:55 AM ET
A sampling of opinions -- the good, the bad and the ugly
Given how much attention Apple (AAPL) was getting before Steve Jobs' "Antennagate" press conference Friday -- CNBC greeted it with a countdown clock and eight simultaneous talking heads -- it's not surprising that his performance got widely reviewed. We counted 131 headlines on Techmeme Saturday morning, not including the 52 links to live blogs of the event.
Reactions were predictably MOREPhilip Elmer-DeWitt - Jul 17, 2010 6:52 AM ET
Several scenarios have been proposed. This is the one that sounds best to us.
Apple (AAPL) has finally acknowledged that its new iPhone has a serious public relations problem, and the company has responded by scheduling -- with extraordinarily short notice -- a Friday press conference on its campus in Cupertino, Calif.
The plan is to get what it considers the key media outlets and opinion makers in technology in the same MOREPhilip Elmer-DeWitt - Jul 15, 2010 6:59 AM ET
Invites reporters on short notice to Cupertino for an extraordinary press conference
After three weeks of mixed reviews, user complaints, short-tempered e-mails, class-action lawsuits, falling share prices and ribbing from late-night comedians, Apple (AAPL) seems to have woken up to the fact that it has a problem.
On Wednesday afternoon its PR staff began contacting reporters to invite them to a special event Friday at 10 a.m. PDT (1 p.m. EDT) in MOREPhilip Elmer-DeWitt - Jul 14, 2010 10:57 PM ET
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