Steve Jobs' iCloud: The view from 10,000 feet

June 10, 2011: 10:45 AM ET

How to wrap your mind around Apple's vision of the post-PC world

Image: Apple Inc.

Four days after Steve Jobs' keynote address at Apple's (AAPL) Worldwide Developers Conference, commentators were still searching for ways to convey what it signified -- often by comparing Apple's approach to Google's (GOOG) or Microsoft's (MSFT) or Amazon's (AMZN).

Below, we've posted excerpts from the best analysis we've seen or heard this week. If you come across something that helps you understand what Apple is trying to do, put a pointer in the comment stream and maybe we'll add it to the mix.

The Brooks Review's Ben Brooks in Apple's Magnum Opus:

What Apple has done here is to sit down and say: "what bugs me and ideally how should it work", then they turned that into WWDC's announcement. These changes don't feel like bug fixes or feature upgrades, they feel like a rethinking of computing.


  • Steve Jobs' post-PC credo

    How he sees the future of computing -- and his company -- in 229 words

    Much has been written (see here and here, for example), and more will be, about Steve Jobs' closing remarks at Apple's (AAPL) iPad 2 unveiling Wednesday.

    So here it is, Jobs' post-PC credo, in his own words:

    I've said this before, but thought it was worth repeating: It's in Apple's DNA that technology alone is not enough. That MORE

    - Mar 4, 2011 7:59 AM ET
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