Popular Mechanics

Apple store employee tells all

February 18, 2011: 7:19 AM ET

It can feel like a cult, he says. And behind the scenes, it's "all sell, sell, sell!"

A store opening in Australia. Image: Nodeblue

Apple's (AAPL) 46,600 employees tend to like where they work, and it's rare that one talks out of school.

But in the current issue of Popular Mechanics, of all places, an Apple retail store employee talks candidly -- if anonymously -- about what's going on behind those whoops, hollers and high-fives.

A few excerpts:

The Apple Credo: Sometimes the company can feel like a cult. Like, they give us all this little paper pamphlet, and it says things like—and I'm paraphrasing here—"Apple is our soul, our people are our soul." Or "We aim to provide technological greatness." And there was this one training session in which they started telling us how to work on our personality, and separating people into those with an external focus and an internal focus. It was just weird.

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