Piqqem

Apple's Piqqem sentiment hits a 15-month low

July 19, 2010: 8:00 AM ET

The "wisdom of crowds" stock-picking site shows a sharp drop over the past three months

Click to enlarge. Source: Piqqem

In a report timed for release the day before Apple's (AAPL) fiscal Q3 earnings report, Piqqem's Jett Winter charts a sharp decline in investor opinion as measured by his crowd-driven stock selection service.

"In a stunning turn of events," he writes, "sentiment for Apple has dropped 15 points to the lowest level in the past 15 months."

Piqqem is a free website that invites users to make predictions about where a company's stock price is headed using a simple up- and down-arrow rating system. It collects those votes, applies a proprietary algorithm, and displays the collective wisdom of its users in charts and graphs -- something critics say is done even more convincingly by the stock market itself.

On Piqqem's scale of +100 to -100, Apple's current sentiment rating of 34.60 is still considered positive and indicates a quality stock. In fact, Apple has been the top rated equity in Piqqem business and finance category for the past 14 weeks.

But at its peak this year, Apple had a rating of 58 -- 23.4 points higher. Piqqem CEO Winters believes that recent events have taken their toll.

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