FORTUNE -- Before anyone gets too excited about the results of the teen survey Piper Jaffray's Gene Munster released Tuesday, the numbers need to be put in some kind of socioeconomic context.
For one thing, American teenagers tend to be richer -- a lot richer -- than teenagers in the rest of the world. For another, the sample of roughly 7,500 American teens Piper Jaffray polled tends to come from middle and upper-middle class families. Inner-city teens don't go the kinds of high schools Gene Munster visits.
Still, these teenagers' interest in Apple (AAPL) products -- and their loyalty to the brand -- is impressive.
A few data points:
But most striking is what these teens had to say about a category that's just getting started and a product that, as far as we know, doesn't even exist. As Munster puts it in headline form: "Teens show interest in iWatch."
"According to our survey of ~7,500 teens across the US," he writes, "about 6% of teens currently own a smartwatch. We view this number as slightly higher than expected given the relative lack of smartwatches on the market. Additionally, 17% of teens suggested they would purchase an iWatch if Apple were to launch it for $350."
That's pretty impressive, given that no teenager I know even wears a watch.
Based in part on these results, Munster expects Apple to ship 5 million to 10 million iWatches in the first full year of sales.
Below: The results of this survey and four that preceded it.
By Dec. 4, the iPhone 5S was available in all 60 U.S. stores surveyed by Piper Jaffray.
FORTUNE -- In early October, two weeks after Apple (AAPL) released the iPhone 5S, the device was out of stock at 92% of the 60 U.S. stores surveyed by Piper Jaffray's Gene Munster.
Piper Jaffray has been checking the stores twice a week ever since, and on Monday Munster announced in a note to clients MOREPhilip Elmer-DeWitt - Dec 9, 2013 9:35 AM ET
In New York, the dean of Apple analysts talks mobile, wearables, smart homes and more.
FORTUNE -- Except for a few snarky comments Henry Blodget made in his opening presentation Tuesday about what Tim Cook needs to do to stay competitive in China, the only session devoted to Apple (AAPL) at Business Insider's three-day Ignition: Future of Digital conference was Gene Munster's 15-minute after-lunch talk titled "The State of Apple."
Among the points he made:
iPhone MOREPhilip Elmer-DeWitt - Nov 12, 2013 4:12 PM ET
Piper Jaffray's line watchers interviewed 416 customers in three U.S. cities.
FORTUNE -- In a note to clients Friday afternoon Piper Jaffray's Gene Munster summarized the results of his team's launch day survey of Apple (AAPL) iPhone customers. Among their findings: (I quote)
90% of iPhone 5S/5C buyers were upgrading from another version of the iPhone compared to 83% for the iPhone 5 launch and 73% for the iPhone 4S. We note MOREPhilip Elmer-DeWitt - Sep 20, 2013 1:58 PM ET
Fears of 30% by 2015 are overblown, says Gene Munster, but he's lowering his target.
FORTUNE -- So confident are analysts that Apple (AAPL) is getting ready to launch a lower-cost iPhone that some have started building the new device -- which none have ever seen -- into spreadsheets like the one at right issued Thursday by Piper Jaffray's Gene Munster.
What these analysts are not so sure about is what kind MOREPhilip Elmer-DeWitt - May 10, 2013 7:16 AM ET
The expectations of institutions that sell and those that buy are two different things.
FORTUNE -- In a note to clients issued Monday afternoon, 24 hours before Apple (AAPL) is scheduled to release its earnings for the March quarter, Piper Jaffray's Gene Munster talked about something we don't hear much about: The so-called buy side.
Buy side is Wall Street jargon for those investing institutions such as mutual funds, pension funds and insurance MOREPhilip Elmer-DeWitt - Apr 22, 2013 7:17 PM ET
23% are looking to buy an Android phone, up from 22% last fall.
FORTUNE -- The results of Piper Jaffray's 25th bi-annual teen survey came in Tuesday afternoon. Once again, it showed Apple (AAPL) to be the most desired brand among American teenagers who care about things like smartphones and tablets, although Google's (GOOG) Android did make some gains.
The key findings:
91% of teens say they plan to buy a smartphone for MOREPhilip Elmer-DeWitt - Apr 9, 2013 5:22 PM ET
Ironically, the Galaxy tweets had more "positive bias" than the iPhone's
FORTUNE -- Is Twitter the new measure of commercial buzz? Piper Jaffray's Gene Munster seems to think so.
In a note to clients issued Wednesday he offers as evidence that Apple's (AAPL) smartphone "holds more mass appeal with consumers" the fact that there were five times as many tweets (2.4 million) about the iPhone 5 on the day of and the day MOREPhilip Elmer-DeWitt - Mar 27, 2013 5:22 PM ET
Piper Jaffray's Gene Munster says growth may not return until the back half of 2013
FORTUNE -- In February, Gene Munster predicted that Apple (AAPL) would get a boost this quarter from product announcements in March or April.
With March almost over and the quarter ending on Saturday, Piper Jaffray's senior Apple analyst issued a note to clients Tuesday warning that the company will have to get through a dry patch before MOREPhilip Elmer-DeWitt - Mar 26, 2013 6:43 AM ET
In a quiet room, the latest version understood 91% of questions, correctly answered 77%
FORTUNE -- Siri is a little like the weather. Everybody complains about it, but only Piper Jaffray's Gene Munster seems to do anything.
In June he put the iOS 5 version of Apple's (AAPL) voice-activated personal assistant to the test -- asking her 1,600 questions, 800 in the streets of Minneapolis and 800 in a quiet room.
The results MOREPhilip Elmer-DeWitt - Dec 20, 2012 9:05 AM ET
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