First weekend sales exceed the iPad 2, but not the iPhone 4S
Eight hours after Apple (AAPL) CEO Tim Cook pronounced himself "very thrilled" with what he described as "record weekend" sales of the third-generation iPad, the company issued a press release clarifying what record the new iPad had broken.
It wasn't Apple's all-time best hardware launch. That record is still held by the iPhone 4S, which sold 4 million units in 3 days.
It took the new iPad nearly 4 days to sell 3 million units, according to the press release Apple issued at 5 p.m. Monday.
It quotes Phil Schiller, Apple's marketing chief, declaring that "The new iPad is a blockbuster."
It's hard to do comparisons, because the new iPad launched in more countries than the iPad 2 and was available for pre-order a week ahead of time.
Also, we don't actually know how many iPad 2 units sold the first weekend because Apple never issued a Monday-after press release. Supplies of the iPad were constrained at this time last year, and the sales number Apple finally released in its Q2 2011 earnings report -- 4.7 million iPads -- was considered a disappointment.
At 3 million units, it's hard to cast the new iPad as disappointment, no matter how hard some will try.
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"We're starting to do some things differently."
-- Apple Senior Vice President Phil Schiller (Daring Fireball)
* Apple CEO Tim Cook unveiled a new version of the Mac operating system, named "Mountain Lion," with features currently found in the company's mobile software. (The Wall Street Journal)
* Japanese authorities arrested MOREJP Mangalindan, Writer - Feb 16, 2012 11:49 AM ET
Apple's latest gadget sets a new launch weekend record
Apple (AAPL) announced Monday that it sold more than 4 million iPhone 4S units between 8 a.m. Friday and 12 midnight Sunday.
That's 135% better than the launch of the iPhone 4 in June 2010, and better than any analyst had predicted. The average estimate among the few who had ventured a guess was a little over 3 million.
In our poll of 4,300 MOREPhilip Elmer-DeWitt - Oct 17, 2011 10:18 AM ET
Surpassed the 600,000 record set in 2010 with the iPhone 4
Apple (AAPL) on Monday issued the following press release:
CUPERTINO, California—October 10, 2011—Apple® today announced pre-orders of its iPhone® 4S have topped one million in a single day, surpassing the previous single day pre-order record of 600,000 held by iPhone 4. iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple's dual-core A5 chip for blazing MOREPhilip Elmer-DeWitt - Oct 10, 2011 9:47 AM ET
And other stories we missed while we were busy chasing down Apple analysts
It was an unusually busy week for Apple (AAPL), which released two new computers and a major overhaul of its flagship operating system the day after it reported earning that have more than doubled in a year. We covered the earnings and the subsequent pop in the stock price. Here are some of the stories we missed:
A pride MOREPhilip Elmer-DeWitt - Jul 22, 2011 10:57 AM ET
Apple's latest press release manages to do it four times in seven paragraphs
In its missives to the press, Apple (AAPL) is usually content to repeat its favorite buzz words -- "incredible," "amazing," "exciting," "revolutionary" etc. -- to drive home how amazing and incredible the company is, especially compared with its humdrum competitors.
But the announcement issued Thursday takes Apple's penchant for banging and banging and banging its own drum to new MOREPhilip Elmer-DeWitt - Jul 7, 2011 11:26 AM ET
With a pair of high-quality calipers, Consumer Reports resolves a silly dispute
A good carpenter knows to measure twice and cut once, which is why you probably shouldn't ask your average Apple blogger to build anything out of wood.
Case in point: The story that hit the blogosphere like a bad Donald Trump soundbite last week when someone notified MacRumors that their new white iPhone 4 didn't fit into their old black MOREPhilip Elmer-DeWitt - May 3, 2011 7:03 AM ET
Apple's most-delayed product in memory finally appears in the company's online store
"INT. Early Morning, Today. The Lobby Bar of a Top-Tier Las Vegas Casino Resort. The White iPhone 4 is slumped back in a chair, alone, playing a table-top video poker machine embedded in the bar. He is up late, not early."
So begins John Gruber's X-rated cinematic pastiche on Daring Fireball, perhaps the only thing that's left to read -- MOREPhilip Elmer-DeWitt - Apr 28, 2011 6:24 AM ET
How one Twitter post launched a flood of free publicity for Apple
He's no Steve Jobs -- that's for sure -- but Apple (AAPL) senior vice president Phil Schiller may have set a personal record for how much marketing buzz he can generate per ASCII character.
Responding to a request on Twitter, he let slip that the long-delayed white iPhone 4 will be available this spring.
By Monday morning his 94-character (including spaces) MOREPhilip Elmer-DeWitt - Mar 14, 2011 8:52 AM ET
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